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Brandon Redlinger ๐ถ๏ธ
VP of Marketing | Product Marketing | Demand Generation | Growth
Brandon Redlinger is a seasoned B2B marketing leader with a strong focus on product marketing, demand generation, growth marketing, and account-based marketing.
He is deeply interested in the convergence of technology and psychology, specifically in the context of business expansion, and is dedicated to continuous learning and development.
Brandon's expertise includes demand generation, product marketing, account-based marketing, revenue operations, content marketing, growth marketing, branding, skydiving, business development, category creation and design, funnel optimization, Rubik's Cubes, pricing and packaging, paid acquisition, digital marketing, and underwater basket weaving.
His educational background includes a Bachelor's degree in Communication from the University of Colorado Boulder, certifications as a Personal Trainer from the National Academy of Sports Medicine, and as a Health Coach from the Institute for Integrative Nutrition.
Over the course of his career, Brandon has held prominent roles such as VP of Marketing at Chili Piper, Advisor at Opre, Co-Host at The OG Ops Pod, Executive Member at Pavilion, VP of Marketing at Crosschq, Strategic Advisor at Gated, Co-Host of the RevOps Podcast at RevOps Podcast, Senior Director Product Marketing at Revenue.io, Head of Demand Gen at Demandbase, Head of Growth (Engagio, acquired by Demandbase) at Demandbase, Director of Growth (Engagio, acquired by Demandbase) at Demandbase, Head of Growth at PersistIQ, Growth Fellow at Tradecraft, Head of Growth at Indestructible Success, Sr. Account Executive at Institute For Integrative Nutrition, Health Coach, Operations Manager at Baltimore Health Coach, Special Operations Teacher at Turtle Creek Learning Academy, and Growth Marketing and Demand Generation Consultant and Advisor in his self-employed capacity.
Brandon Redlinger's vast experience and diverse skill set position him as a valuable asset in the marketing and business development landscape.
Highlights
People can spot sales pitches and promotional content a mile away.
Our ability to spot and ignore these messages these days is uncanny.
Cold emails LinkedIn posts LinkedIn InMail Webinars/presentation et cetera, et cetera, et cetera
But the best GTM pros learn how to stand out and get people's attention.
As someone who has led both marketing and sales development teams with success, I've learned a lot about how to stand out in the noise and grab attention.
Here's what I know works...
๐๐ ๐๐๐ฅ๐ฉ๐๐ฎ๐ฅ
Offer value upfront without the expectation of something in return. This could be offering help with something you know they're working on.
๐๐๐๐๐ซ ๐๐ง๐ข๐ช๐ฎ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ
92% of executives would pay attention to unsolicited messages, even if it is from a company they have never done business with, if that message contains ideas that might be relevant to their business (ITSMA).
๐๐๐ฎ๐๐๐ญ๐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐ฒ๐๐ซ๐ฌ
Become an educational resource on things related to your niche. Your message will be welcomed and you will also build authority with your buyers.
๐๐๐ญ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ฎ๐ซ ๐๐ฉ๐ฉ๐ซ๐จ๐๐๐ก
Novelty can cause a pattern interrupt. Use things like analogies, relevant jokes, or interesting stories related to their business challenges. This also helps your message be more memorable.
๐๐ซ๐ข๐ญ๐ ๐๐ฅ๐๐๐ซ ๐๐ง๐ ๐๐จ๐ง๐๐ข๐ฌ๐ ๐๐๐ฌ๐ฌ๐๐ ๐ข๐ง๐
You only have a split second to catch people's attention these days. Clarity and brevity are crucial.
๐๐๐ฏ๐ ๐ ๐๐ญ๐ซ๐จ๐ง๐ ๐๐ฉ๐ข๐ง๐ข๐จ๐ง
Share your views on industry trends or controversial topics in your industry. And remember, standing against something is as powerful as standing for something.
Recently, my buddy Mark Kosoglow, one of the sharpest operators around, just told me he's starting a company to help the GTM team start conversations that convert, so I was immediately intrigued.
And I'll tell you that he knows 10x more than me about cold outreach since he helped shape the category nearly 10 years ago.
And it turns out that his core product philosophy aligns exactly with what I've learned about creating engaging content.
If you want to check out what Mark and Adam Meyer are up to next with Operator, you can get early access (link below!๐)
As a demand marketer, what kills your pipeline more than anything?
It's not a lack of creative campaigns.ย It's not a lack of headcount. It's not a lack of budget.
The biggest thing that gets in the way of creating more pipeline is converting interest into demand.
It's an efficiency problem.
Here's what happens.
You spend a lot of time and resources creating content, buying ads, posting on LinkedIn, hosting events, writing blogs, driving traffic, etc. etc. etc.
A lead hits your MQLs criteria and your team (both marketing and outbound SDRs) targets that lead to try to convert into a meeting.
They book a meeting, the meeting is held with a rep, and the rep goes through the qualification process
However, step 2 is where most marketing budget and pipeline vanish.
Forever.
So, how can you improve your Demand Conversion?
๐๐๐ญ๐ก๐ข๐ง๐ค ๐ฅ๐๐๐ ๐ช๐ฎ๐๐ฅ๐ข๐๐ข๐๐๐ญ๐ข๐จ๐ง
Analyze and refine your lead scoring criteria to ensure only highly qualified leads are passed to sales, thus improving the likelihood of conversion.
This MUST be done in partnership with sales!
๐๐๐ฏ๐๐ซ๐๐ ๐ ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐ญ๐จ๐จ๐ฅ๐ฌ
Use tools to automate as much of the manual process as possible.
For example, using tools to schedule meetings and follow-ups ensures no lead falls through the cracks.
Use advanced routing tools to ensure leads are directed to the most appropriate sales rep, based on product interest, geographic location, industry expertise or whatever makes the most sense for your organization.
Things like lead-to-account matching are critical here.
๐๐จ ๐๐๐ญ๐ญ๐๐ซ/๐ฆ๐จ๐ซ๐ ๐ฌ๐๐ฅ๐๐ฌ ๐๐ง๐๐๐ฅ๐๐ฆ๐๐ง๐ญ!
Make sure your sales team has the right tools, info and training to engage buyers in meaningful conversations.
And put SLAs in place to enforce best practices.
๐๐ง๐๐ฅ๐ฒ๐ณ๐ ๐๐ง๐ ๐๐๐๐ข๐ง๐
Monitor your conversion metrics and dive into the data to identify bottlenecks and funnel stages where leads are being stuck or lost.
This is how marketing teams can start doing more with the same resources they currently have.
I'm sure there are a million other things I missed.
What other ways can you convert more pipeline?
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Itโs even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isnโt as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.