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Bree Johnson
Founder + Head Of Brand Expansion, frank body Founder + Creative Director, Willow & Blake.
Professional Background
Bree Johnson is a passionate entrepreneur and dynamic marketing professional who has dedicated over a decade of her life to building meaningful brands and cultivating vibrant communities. As the co-founder of renowned companies such as Willow & Blake and frank body, Bree has a proven knack for innovation in the branding and beauty industries. Her career journey showcases her multifaceted skills ranging from copywriting to brand expansion, demonstrating her ability to adapt and thrive in ever-changing markets.
Beginning her career as an Editorial Assistant before moving up to Acting Editor at Broadsheet, Bree honed her storytelling capabilities and developed a keen eye for creative direction. Her experience has shaped her into a comprehensive brand architect who understands the nuances of consumer behavior and brand loyalty.
Education and Achievements
Bree Johnson's educational foundation lies in the field of journalism, having earned two bachelor's degrees from Monash University, one focused on Journalism and the other a combination of Journalism and Sociology. This academic background equips her with exceptional communication skills, allowing her to connect with audiences on a deeper level.
Her entrepreneurial spirit was ignited in 2010 with the establishment of Willow & Blake, where she served as Co-Founder and Creative Director, immersing herself in the intricate details of brand identity. Three years later, in 2013, Bree co-founded frank body, a brand that rapidly gained popularity thanks to its unique marketing strategies and relatable story. Initially stepping into the roles of Co-Founder and Creative Director, Bree's contributions were critical in establishing frank body as a frontrunner in the beauty realm, where she later transitioned into the Head of Brand Expansion to further drive the brand's vision and reach.
In addition to her entrepreneurial endeavors, Bree is known for her commitment to mentorship and leadership within the startup community. As a First Believer at Startmate, she actively seeks out angel investment opportunities, particularly within the sectors of Software as a Service (SAAS), Education, Sustainability, and Wellness/Health. This role demonstrates her dedication to fostering innovation and empowering others to realize their dreams.
Notable Achievements
- Co-Founder of frank body: Bree played an integral role in the creation of frank body, which has transcended from a startup to a household name in the beauty industry. The brand's authentic messaging and user-generated content are a testament to Bree's strategic vision, emphasizing the importance of community in brand-building.
- Leadership at Willow & Blake: Under Bree's leadership as Co-Founder and Creative Director, Willow & Blake flourished as a prominent player in the skincare market. Her deep understanding of consumer connections propelled the brand's growth.
- Public Speaking and Engagement: Bree is not just a branding expert; she's also enthusiastic about sharing knowledge and experiences. Known for her approachable demeanor and genuine interest in people's stories, she actively engages with aspiring entrepreneurs and creative minds looking to navigate the intricate world of business.
Personal Philosophy
Throughout her career, Bree has embraced the philosophy of creating one's own path, believing that while achieving everything might not happen simultaneously, it certainly is possible to lead a fulfilling life filled with purpose. This optimistic perspective not only drives her personal endeavors but also inspires the teams and individuals she collaborates with. Bree encourages open communication and is always available to chat about numerous topics, including branding, marketing, beauty, leadership, and the intricacies of life itself.
Conclusion
Bree Johnson embodies the essence of a modern entrepreneur, skillfully blending her background in journalism with her innate talent for brand storytelling and development. As an optimistic leader who thrives on risk and innovation, she continues to contribute significantly to the beauty landscape while supporting emerging startups through investment and mentorship. Bree's journey is a testament to the power of resilience, creativity, and the importance of community in forging paths to success.
