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Brennen Volbeda

Director Digital Experience & Strategy at PCNA

Brennen Volbeda is the Senior Director of Digital Experience & Strategy at PCNA (Polyconcept North America), a leading supplier in the promotional products industry.14 He plays a crucial role in PCNA's digital transformation efforts, focusing on enhancing customer experience and implementing innovative solutions.12

Volbeda has been instrumental in several key initiatives at PCNA:

  1. Implementing Linc's conversational AI chat, which resulted in an 80% improvement in chat abandonment and a 48% reduction in live chat.1

  2. Overseeing the transition to Znode, an enterprise ecommerce platform that has significantly improved PCNA's multi-channel ecommerce capabilities.2

  3. Driving innovation in customer service automation, product customization, and digital purchasing processes.12

His expertise spans ecommerce, team leadership, digital strategy, operations, digital transformation, and brand development.4 Volbeda is also active in industry events, recently speaking at B2B Online Florida.3

Under his leadership, PCNA has successfully navigated challenges such as the need for 24/7 support, automation of complex business issues, and the expansion of contact center operations amidst a tight labor market.1

Highlights

Jan 27 · theorg.com
Human Resources Team - PCNA
Jan 1 · znode.com
PCNA promotes multi-channel ecommerce with Znode

Related Questions

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Brennen Volbeda
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Location

Zeeland, Michigan, United States