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Brent Reid

Chief Finance & Strategy Officer at TurfStar & Western // Partner - Seascape Hospitality, Fripp Island Golf & Beach Resort

Brent Reid is a seasoned professional known for distilling complex data into actionable insights and executing strategic solutions using his strong business acumen.

With a foundation laid at Coopers & Lybrand in both audit and consulting roles, Brent developed a unique skill set that combines attention to detail with comprehensive management consulting abilities.

His passion for real estate and hospitality led him to Pebble Beach Company, where he played a significant role in various strategic initiatives, including real estate development, business planning, M&A, and the successful sale of the company for $820 million to Ueberroth et al.

Building on his experiences, Brent pursued an MBA from Northwestern University's Kellogg School of Business to further enhance his skills and knowledge.

At Sequoia Golf, Brent focused on strategic execution within the private club industry, driving acquisitions using innovative models to identify undervalued properties, resulting in significant value appreciation without the need for additional equity.

During his tenure, Brent significantly improved P&L performance in Retail and Food & Beverage segments, leading to substantial profitability enhancements and increased implied valuations.

Brent's expertise spans across various areas including Mergers & Acquisitions, Business Development, Market Feasibility, GIS Spatial Analytics, Negotiations, P&L Responsibility, Benchmarking, Due Diligence, Consumer Analytics, Regression Modeling, Financial Analysis, and Vendor Management.

His educational background includes an MBA with a focus on Marketing & Strategy from Northwestern University and a BS in Accounting from the University of Southern California.

Throughout his career, Brent held key positions such as Partner - Finance Manager at Seascape Hospitality, Chief Finance & Strategy Officer at Turf Star/Western, Director of Business Analytics at Hive Revenue Mastery, Demographic Analytics Consultant at YMCA USA, EVP Business Development at Sequoia Golf, Director of Finance & Business Development at Pebble Beach Company, and Senior Associate - Audit & Consulting at Coopers & Lybrand.

Brent Reid
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Location

Orange County, California, United States