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Brett Arndt

Building the agency we all dreamed of working for. Partnering with the clients we always dreamed of working with. Bootstrapped from day one. Enjoy the ride. Founder + CEO | Experience Fresh

Brett Arndt is a seasoned professional with a diverse background in media studies, marketing, and journalism. As the CEO of Experience Fresh, he leads a highly skilled team that excels in strategy, production, design, and digital marketing. Brett's passion lies in bridging the gap between vision and end-users, fostering creativity throughout the journey. His expertise in building authentic connections has enabled his agency to establish trust with a wide range of brands. Brett's educational background includes studies at the University of Missouri-Saint Louis, Washington University in St. Louis, and Colorado Mountain College. Prior to his current role, he held positions at Likely, Cheeseburgers After Midnight, and The Journey, where he honed his skills in various aspects of marketing and creative direction.

Highlights

Apr 2 · linkedin

Generosity

Our agency operates from three core values: generosity, authenticity, and beauty. They look great on paper and are inspiring to talk about – but as we’ve grown as a company, we’ve experienced firsthand the hard truth about them:

Values are meaningless if they don’t actually guide how you operate when the stakes are high.

Talk is cheap. Values are proven through actions, especially when living up to them costs you something.

Take generosity. We believe wholeheartedly in giving more and giving back. It’s deeply tied to how we do business anchored in relationship. But it’s easy to be “generous” when times are good and cash is flowing. What happens when the economy tanks or our bottom line takes a hit? Do we still lead with generosity then?

For generosity to be a legitimate core value, you have to be willing to make hard, potentially unprofitable decisions to truly embody it. Maybe that means:

• Going above and beyond for a client who hit hard times even though there’s no upside for you • Doing pro-bono work or donating services to mission-driven organizations • Covering benefits or services for employees/customers impacted by hardship

At the end of the day, values like generosity are only meaningful if they’re stressed and pressure-tested. And we’ve found it worth it.

What values drive you or your company, and how have you experienced the costly nature of them?

Brett Arndt
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Location

St Louis, Missouri, United States