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Brett Perrotta
Co-Founder, Chief Operating Officer at Chubby Snacks
Brett Perrotta is the Co-Founder and Chief Operating Officer of Chubby Snacks, a company focused on creating healthier versions of classic peanut butter and jelly sandwiches. Under his leadership, Chubby Snacks has gained attention for its innovative approach to snack foods, emphasizing organic and vegan ingredients while maintaining the nostalgic appeal of traditional PB&Js.2
Background and Education
Brett holds a Bachelor of Business Administration (BBA) in Human Resources Management from West Virginia University. His professional journey includes various roles in business development and marketing automation, showcasing a diverse skill set that he brings to his current venture.1
Career Highlights
- Chubby Snacks: Co-founded in January 2020, the company aims to deliver nutritious snacks that are both convenient and delicious. Their products are designed to evoke nostalgia while providing health benefits, such as lower sugar content compared to competitors like Smucker's Uncrustables.23
- Converlytics: Prior to Chubby Snacks, Brett co-founded this company, which was acquired by Manychat, demonstrating his entrepreneurial success.1
- Street Logic Media: He also co-founded this media company before focusing on Chubby Snacks.1
Innovations at Chubby Snacks
Chubby Snacks has recently implemented automation in its production processes with the introduction of the Chubb-O-Matic, allowing for significant increases in output while reducing costs. This innovation is part of their strategy to meet growing demand and expand their market presence.23
Brett Perrotta's commitment to creating healthier snack options reflects a broader trend in the food industry towards more nutritious and sustainable products, positioning Chubby Snacks as a strong competitor in the market.
Highlights
Let me tell you about these gray hairs. In late 2020, Dillon Ceglio, John O'Brien, and I changed the trajectory of our lives by starting a “PB&J business”. And while we knew it would be hard, I don’t think any of us were prepared for the stress that would come. For the first two years, we were in the trenches of self-manufacturing, working with 20+ incredible individuals. And whatever needed to get done, got done…
The days of COVID came with stalled LTL shipments (I’m sure you remember). Weeks would go by without knowing where raw materials were or why pallets weren’t budging from warehouses. At one point we were in such desperate need for Peanut Butter that I rented a U-Haul to rescue pallets from the DC where I thought they were located. I parked, knocked on the front door, mask on, found the pallets, and moved them myself. It was a fun reminder that in this industry, you must be ready to battle the unexpected at a moment’s notice.
There was also the day (a literal whole day) when Dillon Ceglio and I made jam for 24 hours straight. We had a batch spoil the week prior and needed triple our typical production to fulfill orders. Fueled by sheer will, and probably a little bit of madness, we didn’t sleep, ate nothing but PB&Js and got the job done. By the end, our hands were not just purple from the grape jam, but raw and cut from wire brushes—physical proof of our relentless pursuit of success.
The “work” changes dramatically over the years, but still comes with similar stress. What was once renting U-Hauls to rescue peanut butter is now months long projects to better understand our production efficiency. Can you guess which I prefer? Every gray hair is a symbol of the battles we’ve fought, and every challenge helped write the story of Chubby Snacks.
To everyone who has been a part of this wild ride—from our unstoppable team to our unwavering customers—thank you. Here’s to celebrating the peaks, weathering the valleys, and continuing to create something truly extraordinary.
#PBJS #CPG #CHUBBOMATIC #CHUBBYSNACKS
Ops comes down to people and processes. The implementation of new operations is completely chaotic but, for us, the juice was worth the squeeze. Chubby Snacks is seeing unprecedented growth, soaring over 146% so far this year.
As we navigated onboarding a new system in a new facility with new people, we learned some valuable lessons…
🔍 Seeing each process from start to finish is invaluable. It enables us to troubleshoot issues swiftly, fostering efficiency and limited downtime for the CHUBB-O-MATIC
🤝 Building rapport in person strengthens our communication channels. It's amazing how face-to-face interactions enhance collaboration, making email exchanges smoother and more effective
🍩 Little gestures matter. Treating our partners to lunch or bringing in coffee and donuts not only boosts morale but also nurtures a sense of camaraderie and mutual respect
💪 Getting hands-on underscores commitment. By actively participating in the manufacturing process, we signal to our partners that we're fully invested in the success of Chubby Snacks!
So here's to the chaos, the lessons, and the victories. Here's to the people who make it all possible. And here's to Chubby Snacks, where every challenge is just another opportunity to thrive.
For anyone navigating operational transitions, I’m here to be a soundboard!
#chubbysnacks #PBJs #ops #manufacturing #donuts #cpg
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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