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Brian Chap

CEO & Founder at Tech Recipes (Ex- L'Oreal)

Brian Chap is the CEO & Founder of Tech Recipes, a media strategy, service, and technology company that automates media strategy, analysis, planning, and buying.12 He founded the company in August 2019 with a vision to uncover hidden media value and empower advertisers to reinvest in working media, data, and marketing solutions.12

Career Background

Before founding Tech Recipes, Brian Chap had an impressive career spanning agency holding companies, brands, and broadcasters3:

  • Vice President of Marketplace Investment at MAGNA Global (2015-2016)
  • Associate Media Director of Investment at GroupM (2011-2014)
  • Digital Supervisor at Digitas North America (2010-2011)
  • Digital Supervisor at Omnicom (2009-2010)
  • Digital Communications Associate at Starcom (2007-2009)

Achievements

  • Established Le Desk, L'Oréal's in-house team, achieving a 3X ROI3
  • As SVP of Yield and Planning at Warner Bros. Discovery, achieved a 17% incremental value3
  • At MAGNA Global, generated $135MM in value by consolidating direct and programmatic buying1
  • Increased programmatic scale by 40% via programmatic TV, out-of-home, and over-the-top tactics1

Tech Recipes

Under Brian's leadership, Tech Recipes aims to simplify marketing complexity and remove frustration caused by underutilized employees and underproductive business models.4 The company offers:

  • Proprietary transformation tools that cut time and costs by up to 50%
  • Services including learning comprehension, strategic activation, and operational efficiency
  • Solutions for in-house marketing strategy and activation

Brian Chap's approach with Tech Recipes focuses on creating mutually beneficial partnerships with clients, emphasizing transparency and simplicity in marketing.4

Highlights

Sep 9 · linkedin

Expanding business categories…Dream big, win big!

Jul 16 · linkedin

The traditional media operating model is broken! They require more time, money and people as you scale. Tech Recipes avoids unnecessary costs as you scale, tripling the value of your investment, guaranteed!

Tech Recipes proudly announces The Root, our groundbreaking Ai Media Operating Model. This technology, guided by industry experts, standardizes cross-channel taxonomy and automates data science. It increases media value by 40% by eliminating ad waste and boosts incrementality by 3x through streamlined campaign activation and optimization.

At Tech Recipes, we specialize in reducing media waste, driving incremental growth, and enhancing infrastructure. Our expertise in marketing and media strategy ensures seamless collaboration between technology and people, automating low-value tasks for efficient and effective media activation.

Innovation isn't easy; it requires embracing vulnerabilities to create something beneficial for the entire industry. Our mission is simple: do good work with good people. 15% off to the first person who can spot the easter egg 😉.

None of this would be possible without our friends at www.desacreativegroup.com and https://wissp.ai/. We value your commitment to improving the industry and look forward to the future.

It's easy to confuse what is with what ought to be, especially when "what is" has worked out in your favor". - Tyrion Lannister

#DigitalTransformation #Incrementality #Standardization #FOFO #Automation

Petar Bozinovski Matt Sotebeer Beatrice Frederique David Nyurenberg Cecilia Dones Renee Milliaressis Jon Stimmel Ashley Lyons Len Polhemus Benjamin Bring Teri Gallo John Ohara Jason Brenner Jay Wolff Lauren McKinnon André Branch, NACD.DC Rick Florio

The traditional media operating model is broken! They require more time, money and people as you sca

Related Questions

What inspired Brian Chap to start Tech Recipes?
How did Brian Chap's experience at L'Oreal influence his approach at Tech Recipes?
What are some of the key innovations Brian Chap has introduced at Tech Recipes?
How has Brian Chap's leadership style impacted employee satisfaction at Tech Recipes?
What challenges has Brian Chap faced in transforming the media industry with Tech Recipes?
Brian Chap
Brian Chap, photo 1
Brian Chap, photo 2
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Location

New York, New York, United States