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Brian deWerff

VP Commercial Integration and Strategy

Brian deWerff is currently the Senior Vice President and General Manager for Commercial Integration and Strategy at Perfetti Van Melle, overseeing the company's operations in the U.S. and Canada. He assumed this role in September 2023, shortly after Perfetti Van Melle acquired Mondelez International’s gum business, which includes well-known brands such as Trident and Dentyne.13

Career Background

Brian deWerff began his career in 2005 as a Sales Analyst at Hormel Ethnic Products. He progressed through various roles at Hormel Foods, including Category Analyst and Senior Customer Executive, before moving to Mondelēz International in 2014. At Mondelēz, he held several leadership positions, including Director of Shopper Insights and Vice President of Channel Sales, where he focused on category development and sales planning.13

Education

He earned a Bachelor of Science degree in Economics from Michigan State University in 2005.23

Personal Life

Brian resides in Glen Ellyn, Illinois, with his family and enjoys golfing in his spare time.3

Highlights

Perfetti Van Melle taps Brian dewerff as VP, commercial integration ...
Perfetti Van Melle taps Brian dewerff as VP, commercial integration ...
Brian deWerff Named VP, Commerical Integration & Strategy
Brian deWerff Named VP, Commerical Integration & Strategy

Related Questions

What are Brian deWerff's key achievements at Mondelēz International?
How did Brian deWerff contribute to Hormel Foods' growth?
What strategies has Brian deWerff implemented at Perfetti Van Melle?
What are Brian deWerff's main responsibilities as VP of Commercial Integration and Strategy?
How has Brian deWerff's background in economics influenced his career?
Brian deWerff
Brian deWerff, photo 1
Brian deWerff, photo 2
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Experience

Vice President Commercial Integration and Strategy at Perfetti Van Melle (September 2023 - Present)
Senior Director Category Development and Sales Planning at Mondelēz International (December 2021 - September 2023)

Education

Bachelor of Science in Economics from Michigan State University (2001 - 2005)

Location

Greater Chicago Area