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Brian Diehl
B2B Strategist & SaaS Expert | Digital Transformation | Marketplaces | Innovative CX Leader
Brian Diehl is an experienced B2B strategist and SaaS expert currently serving as the Vice President of Industry Strategy & Partnerships at viax.io, a position he has held since May 2021.1 With over 24 years of experience in the technology industry, Diehl has established himself as a leader in digital transformation, marketplaces, and innovative customer experience (CX) strategies.12
Career Highlights
Current Role:: At viax.io, Diehl is responsible for developing industry strategies and fostering partnerships to drive the company's growth and market presence.1
Previous Positions::
- Vice President of Strategy, B2B at Mirakl
- Vice President, CX Industries at SAP Customer Experience
- Global Lead for B2B, Manufacturing, and Energy Industries at SAP Customer Experience
- IT Director roles at Doosan Infracore and Ingersoll Rand
Expertise and Focus Areas
Diehl's career has centered around:
- B2B commerce and digital transformation
- SaaS (Software as a Service) solutions
- Customer experience (CX) strategies
- Industry-specific technology solutions, particularly in manufacturing, energy, and automotive sectors
Education and Background
Brian Diehl holds a BS degree from Penn State University, which he obtained between 1992 and 1996.1 His early career included co-op experiences at Hughes Space and Communications and GE Plastics, providing him with a diverse foundation in engineering and manufacturing.1
Professional Insights
Diehl is an advocate for the potential of B2B commerce, highlighting its significant market opportunity. He has noted that the US B2B e-commerce market is expected to reach $3.07 trillion, emphasizing the importance for CMOs to embrace B2B commerce strategies.3
Brian Diehl's LinkedIn profile (username: brian-diehl-b881a91) serves as a comprehensive record of his professional journey and expertise in the B2B technology landscape.1
Highlights
Digital transformation is key, but how do you track results? A new report by PwC explains how to achieve measurable outcomes through digital initiatives!
Their key? Focusing on value.
Design user experiences that drive engagement. Solve problems through targeted digital solutions. Align your entire ecosystem for success.
Read the full report:
Fastenal's Q1 Online Sales soar to Over $1.1 Billion!
Fastenal is crushing it in ecommerce! Their Q1 digital sales surpassed $1.1 billion, representing a whopping 28.6% of their total sales with a daily sales growth of 33.6% year-over-year!
What's driving their success?https://bit.ly/3VYdKio
Are you keeping pace with the ecommerce boom in B2B?
