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Brian Peterson

▶ Head of Product, LifeMart at Care.com ▶ ex. Sony, EMI, BMI, Campminder ▶ On a mission to help companies get their people, process and product right.

Brian Peterson is the Head of Product for LifeMart at Care.com, a role he started in 2023.3 He has a diverse background in product management and leadership across various industries. Before joining Care.com, Brian held several notable positions:

  1. VP of Product at Campminder (2016-2023)3
  2. Product Management roles at Broadcast Music, Inc. (BMI) (2011-2016)3
  3. Founder of his own startup, Bandbox1
  4. Product marketing roles at Sony Music Entertainment and EMI Music1

Brian's approach to product management and leadership is characterized by four key elements: leading with empathy, speaking the truth, casting a vision, and equipping for success.1 He emphasizes the importance of customer communication and believes that product managers should talk to customers more than anyone else in the company.2

In addition to his professional roles, Brian is actively involved in the startup and entrepreneurship community:

  • Mentor at Techstars Boulder Accelerator3
  • Advisor for Blackstone Entrepreneurs Network Colorado3
  • Member of Colorado Product Foundation3

Brian is based in Boulder, Colorado, and received his education from Westmont College.3

Highlights

Leader Spotlight: Empowering teams via a shared vision, with Brian ...
Leader Spotlight: Empowering teams via a shared vision, with Brian ...
May 31 · youtube.com
Brian Peterson on Meeting Customer Demand in Product - YouTube
Brian Peterson on Meeting Customer Demand in Product - YouTube
Jul 29 · productschool.com
Brian Peterson - Product School

Related Questions

What inspired Brian Peterson to transition from music industry marketing to product management?
How did Brian Peterson's experience at Campminder influence his approach at Care.com?
What are the key elements of Brian Peterson's leadership framework?
How did Brian Peterson's leadership style impact team performance at Care.com?
What challenges did Brian Peterson face when he started his role at Care.com?
Brian Peterson
Brian Peterson, photo 1
Brian Peterson, photo 2
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Location

Boulder, Colorado, United States