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Bridget McDonough
Global Business Development at Color
Professional Background
Bridget McDonough is a seasoned professional with a wealth of experience in the biotechnology and healthcare industries. As the Director of National Accounts at Color Genomics, she leads strategic initiatives aimed at expanding the company's market presence and forging strong partnerships within the healthcare sector. Her extensive background in sales and business development has enabled her to excel in cultivating relationships with key stakeholders, ensuring that Color Genomics remains at the forefront of genomic health technology.
Prior to taking on the director role, Bridget made significant contributions in various capacities at Color. She served as the Head of Provider Business Development, where she was instrumental in developing innovative strategies to connect providers with genomic testing options that enhance patient care. Her experience as Director of National Accounts allowed her to further hone her expertise in managing large-scale partnerships and driving substantial revenue growth.
Bridget has also held notable positions with other prominent organizations within the industry. As the National Director of Strategic Accounts at Progenity, Inc., she was pivotal in advancing the company’s strategic positioning and expanding its footprint in the genetic testing market. Her role as Senior Business Development Manager at Sequenom allowed her to play a critical part in key partnerships that impacted patient outcomes through genomic insights.
Education and Achievements
Bridget McDonough's academic journey began at Clemson University, where she laid the foundation for her successful career in strategic sales and business development. Her formal education equipped her with essential skills that she later applied in her professional roles within multiple organizations.
Throughout her career, Bridget has achieved numerous milestones and garnered recognition for her contributions to the field. While at MiraDx, Inc., she served as the Senior Sales and Marketing Manager, where she expertly navigated the complexities of marketing and sales within the health technology space. This role exemplifies her ability to engage and influence complex decision-making processes, which is critical in the fast-evolving healthcare environment.
Her experience as an Account Executive at Myriad Genetics and as a Specialty Sales Representative at Biovail and Johnson & Johnson has provided her with a unique perspective on the intricacies of product development and customer engagement strategies. Each position she has held has contributed significantly to her prowess in managing accounts and driving sales initiatives.
Achievements
Bridget's career trajectory showcases a solid commitment to advancing healthcare through innovative approaches in genomic testing and personalized medicine. Her leadership at Color Genomics and previous organizations highlights not just her sales acumen but also her dedication to bridging the gap between healthcare providers and novel genomic solutions.
Her strategic foresight and deep understanding of the market dynamics have enabled her to secure significant partnerships that bolster company positioning and visibility. Bridget McDonough continues to inspire those around her with her passion for improving health outcomes and her expertise in business development within the genetic testing landscape.
