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Brielle Farruggio
Creative + Development Specialist at twelveNYC
Professional Background
Brielle Farruggio is an accomplished product professional with an extensive track record of success in merchandising, production, and product management. Over the years, Brielle has honed her skills in identifying innovative product opportunities while conducting comprehensive market research and trend analysis. Her expertise allows her to lead cross-functional communications, ensuring that all stakeholders are aligned and informed throughout the product development process.
Starting her career as a Fashion Intern at Redbook Magazine, Brielle gained invaluable experience in the fashion and media industries, allowing her to build a strong foundation in marketing and communications. She then progressed through various roles at leading organizations like Staples, where she served as a Product Specialist and later advanced to the position of Senior Specialist in Product Management. In these roles, Brielle demonstrated her ability to manage product lifecycles effectively and enhance product offerings to better meet consumer demands. Her tenure at G-III Apparel Group as a Production Assistant for Footwear further underscored her capabilities in overseeing product development from concept through to execution.
In her most recent position as a Creative + Development Specialist at twelveNYC, Brielle has further solidified her reputation as an innovative leader in product management. Her diverse skill set includes proficiency in Microsoft Office, AS400, ENOVIA (PLM software), Agile Management, and Social Media, all of which contribute to her strong performance in dynamic work environments.
Education and Achievements
Brielle holds a Bachelor of Science (B.S.) degree in Journalism from Boston University, where she developed her writing and communication skills—key assets that serve her well in her current role in product management. Prior to her undergraduate studies, Brielle completed her High School Diploma at Blind Brook High School, laying the groundwork for her academic and professional pursuits.
Throughout her career, Brielle has been recognized for her ability to innovate and drive results. Her experiences as a marketing intern at Allied Integrated Marketing and the Sydney Film Festival provided her with unique insights into audience engagement and market trends. Additionally, her role as a Copywriter at Boston University AdLab allowed her to craft impactful messages that resonate with target demographics, enriching her understanding of consumer behavior.
From her work at Her Campus Media, where she contributed as a Writer, to her leadership at twelveNYC, Brielle continues to make strides in her career, consistently pushing the boundaries of what’s possible in product development and management.
Achievements
- Specialized skills in product management and merchandising, leading to innovative product opportunities.
- Extensive experience in managing cross-functional teams and communications in challenging environments.
- Published work experience in prestigious settings such as Hearst Magazines and renowned academic institutions, establishing a well-rounded professional background.
- Proven ability to conduct market research and trend analysis that informs strategic decisions in product development.
- Successful internship experiences that have significantly contributed to her understanding of fashion, media, and marketing processes.
