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Brit Starr

Chief Marketing Officer at CreatorIQ

Brit Starr is the Chief Marketing Officer (CMO) at CreatorIQ, a leading enterprise influencer marketing platform for global brands and agencies.1 She was appointed to this role in September 2024, having previously served as the Senior Vice President of Marketing at the company.1

Career Background

Brit Starr brings over 15 years of experience to her role as CMO.1 Before joining CreatorIQ, she held key positions at Tribe Dynamics, a creator intelligence platform, where she served as SVP of Revenue and SVP of Marketing.1 Her involvement in the creator economy spans more than eight years, making her a seasoned leader in this growing industry.1

Role at CreatorIQ

As CMO, Starr oversees all of CreatorIQ's marketing efforts, including:

  • Events
  • Communications
  • Content creation
  • Research and insights
  • Brand and creative strategy
  • Product marketing
  • Performance marketing1

She works closely with the executive team to ensure CreatorIQ continues to deliver best-in-class solutions for the creator economy, which is expected to grow to $500 billion by 2027.1

Leadership Philosophy

Starr is known for her empathetic leadership style and effective decision-making.2 She emphasizes the importance of:

  • Adding value
  • Simplicity in marketing
  • Community involvement

These principles are considered essential pillars for building successful brands in her view.2

Industry Perspective

Starr is passionate about influencer marketing and has valuable insights into the industry's dynamic landscape.2 She believes that creator marketing is the future of marketing, citing the importance of authenticity and human connection in an era of accelerating technological advancements.1

Personal

Brit Starr's LinkedIn username is britmccorquodale, which suggests her full name might be Brit McCorquodale Starr.3 She is an accomplished marketing executive with a proven track record of growing transformative businesses.3

Highlights

Aug 27 · linkedin

Today was a big day... I officially became the CMO of CreatorIQ! I am extremely grateful and proud (and honestly, as someone who has always put the work above titles, still rocked by how big this feels).

Eight years ago, I got a cold call from Conor Begley asking me if I was interested in joining him and Jon Namnath at Tribe Dynamics (now CreatorIQ). The role he offered was wrong, but the people and industry were right, so we figured it out -- I joined the team as the 19th employee, leading marketing for a company who was transforming marketing by putting creators at the center.

In 2021 -- a marriage, two babies and a lot of learnings later -- we were acquired by CreatorIQ (thanks Igor Vaks!), becoming the definitive leader in our space. A whole new realm of possibilities opened for the company, our role in the industry, and for me.

I've never been more excited about the opportunities ahead. The people and the industry are still right, and the best is yet to come. A massive thank you to Chris Harrington, the CreatorIQ board, executive leadership and the whole team for trusting me in this role. Let's go!

Jun 3 · linkedin

Getting excited to head to Cannes Lions International Festival of Creativity with CreatorIQ June 17-21 🛫 🏖 🥂 !

It's no surprise that creators are taking center stage (beach?) at the festival this year. Creator marketing is the next frontier of advertising, and I'll be joining industry giants like Amazon, IPG, Nestle, Tiktok and more in conversation about what's next.

Want to join us? We'll be at Influential Beach with Brand Innovators — RSVP: https://lnkd.in/gZ3jTFqQ and message me directly to meet up!

#InfluencerMarketing #CreatorIQ

Related Questions

What are Brit Starr's key achievements at CreatorIQ?
How did Brit Starr transition from traditional brand marketing to tech?
What are Brit Starr's core marketing philosophies?
How does Brit Starr approach empathetic leadership?
What role did Brit Starr play in growing CreatorIQ from a startup to a global company?
Brit Starr
Brit Starr, photo 1
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Location

San Francisco, California, United States