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Brit Starr
Chief Marketing Officer at CreatorIQ
Brit Starr is a seasoned marketing executive with extensive experience in the creator economy and influencer marketing industry. Here's an overview of her professional background:
Current Role
Brit Starr currently serves as the Chief Marketing Officer (CMO) at CreatorIQ, a leading enterprise influencer marketing platform.2 She was appointed to this position in September 2024, where she is responsible for driving CreatorIQ's brand, product positioning, and growth marketing strategies.2
Previous Positions
At Tribe Dynamics (acquired by CreatorIQ)::
- SVP of Revenue (May 2018 - March 2022)1
- SVP of Marketing2
- Director of Marketing and Communications (May 2016 - May 2018)1
At CreatorIQ::
Career Highlights
- Brit has over 15 years of experience in marketing and has been a leader in the growing creator economy for more than eight years.2
- She played a key role in scaling CreatorIQ into an industry-leading, global company.2
- As an early member of Tribe Dynamics, she contributed significantly to the company's growth before its acquisition by CreatorIQ in 2021.2
Education
Brit Starr attended The University of Texas at Austin from 2002 to 2005, where she obtained a Bachelor of Science (B.S.) in Corporate Communications.1
Expertise
Brit is known for her expertise in:
- Influencer marketing
- Brand strategy
- Revenue growth
- Marketing communications
Her appointment as CMO at CreatorIQ reflects her significant contributions to the company and her deep understanding of the creator economy landscape. In her new role, she oversees all CreatorIQ marketing efforts, including events, communications, content, research and insights, brand and creative, product marketing, and performance marketing.2
Highlights
Today was a big day... I officially became the CMO of CreatorIQ! I am extremely grateful and proud (and honestly, as someone who has always put the work above titles, still rocked by how big this feels).
Eight years ago, I got a cold call from Conor Begley asking me if I was interested in joining him and Jon Namnath at Tribe Dynamics (now CreatorIQ). The role he offered was wrong, but the people and industry were right, so we figured it out -- I joined the team as the 19th employee, leading marketing for a company who was transforming marketing by putting creators at the center.
In 2021 -- a marriage, two babies and a lot of learnings later -- we were acquired by CreatorIQ (thanks Igor Vaks!), becoming the definitive leader in our space. A whole new realm of possibilities opened for the company, our role in the industry, and for me.
I've never been more excited about the opportunities ahead. The people and the industry are still right, and the best is yet to come. A massive thank you to Chris Harrington, the CreatorIQ board, executive leadership and the whole team for trusting me in this role. Let's go!
Getting excited to head to Cannes Lions International Festival of Creativity with CreatorIQ June 17-21 🛫 🏖 🥂 !
It's no surprise that creators are taking center stage (beach?) at the festival this year. Creator marketing is the next frontier of advertising, and I'll be joining industry giants like Amazon, IPG, Nestle, Tiktok and more in conversation about what's next.
Want to join us? We'll be at Influential Beach with Brand Innovators — RSVP: https://lnkd.in/gZ3jTFqQ and message me directly to meet up!
#InfluencerMarketing #CreatorIQ
