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Brittaney Kiefer

Creativity & Culture Editor at Campaign Magazine/Haymarket Media

Brittaney Kiefer is an accomplished professional with a background in journalism and digital media.

She holds a Bachelor of Science degree from Boston University.

Brittaney has an extensive tenure at Haymarket Media, where she has taken on various roles showcasing her versatility and expertise.

She is known for her significant contributions as the Creativity & Culture Editor at Campaign Magazine.

Prior to this role, Brittaney excelled as the Creativity Editor, Digital Editor, Web Editor, and Web Coordinator at Campaign Magazine.

Her career journey also includes a position as a Corporate Reporter at PRWeek and an Editorial and Sales Assistant role at SC Magazine, both at Haymarket Media.

Brittaney's wealth of experience in media, editing, reporting, and coordination underscores her strong skill set in the industry.

Highlights

Apr 11 · linkedin

During the last Summer Olympics in Tokyo, gymnast Simone Biles shocked the world when she withdrew from the competition, citing burnout. Her decision to pause her career opened a groundbreaking conversation about the intersection between physical and mental health.

Biles is now back on the mat and starring in this moving new ad from Olympics sponsor Powerade. This is different from the typical high-octane commercials you’re used to seeing around big sporting events. Powerade’s film, directed by Somesuch's Kim Gehrig, is quiet and slower paced, as Biles tunes out the noise to listen to her inner voice.

I love this ad for the craft, but also for how it shows a more human side to the celebrated athlete. Whether or not you play sports, you'll probably relate to the truth at the heart of this story.

(via ADWEEK)

Mar 5 · linkedin

the LEGO Group recently did some research and found that girls' confidence in their creativity declines as they get older. Everyday language and the societal pressure to be perfect are two factors that can compound this issue. For example, parents in the study said words like "pretty" and "cute" were more likely to be applied to girls' creative output, while "brave," "cool" or "innovative" were often attributed to boys.

This got me thinking about how we speak about women's creative output generally – terms such as "chick flicks" or "sad girl novels" are subtly derogatory, and you don't see phrases like that used to label men's work. I believe such language has played a part in planting seeds of self-doubt in my own creative work and in that of many women I know.

It's worth reading more about Lego's findings and considering how small choices can make a difference in emboldening everyone to be creative. (via ADWEEK)

Brittaney Kiefer
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Location

London, United Kingdom