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Brooks Bassler

Founder, BB's Tex-Orleans

Brooks Bassler is the Chief Executive Officer and founder of BB's Tex-Orleans, a popular restaurant chain based in Houston, Texas, specializing in Tex-Orleans cuisine, which blends influences from New Orleans and Texas. He established the first BB's location in November 2007, starting with a modest 1,100-square-foot restaurant offering po'boys and other Southern Louisiana-style dishes. Over the years, the brand has expanded to ten locations, known for its signature boiled crawfish and a diverse menu that reflects various culinary traditions including Cajun Country and Tex-Mex.123

Professional Background

  • Education: Brooks graduated from the University of Houston's C.T. Bauer College of Business with a degree in Entrepreneurship in 2002.1
  • Career Path: Before founding BB's Tex-Orleans, he held various positions in the restaurant industry, including serving as Corporate Catering Director at Berryhill Baja Grill from 2004 to 2007.12

Personal Life

Brooks is married to Maricela Bassler, who serves as the Chief Brand Officer for BB's Tex-Orleans. They have two children: Riviera and Rio. Outside of work, he enjoys exercising, attending sporting events, live music, fishing, and traveling.1

Business Philosophy

Bassler emphasizes quality and authenticity in his offerings, drawing inspiration from family recipes and his grandmother's cooking. His commitment to providing warm hospitality has been a cornerstone of BB's success.2 Under his leadership, the restaurant has adapted to changing market conditions, particularly during the COVID-19 pandemic, by enhancing takeout and delivery services and planning for future growth with new concepts like "Swamp Bird," a fast-casual restaurant focusing on Southern and Cajun cuisine.45

Brooks Bassler's journey reflects a blend of entrepreneurial spirit and dedication to community engagement, making BB's Tex-Orleans a notable player in Houston's culinary scene.

Highlights

Jul 30 · bbstexorleans.com
About BB's Tex-Orleans Restaurant | Houston & San Antonio, TX
Feb 12 · sales.superagi.com
Brooks Bassler Research by SuperAGI
Meet Brooks Bassler of BB's in Katy, Cypress and Pearland

Related Questions

What inspired Brooks Bassler to start BB's Tex-Orleans?
How has Brooks Bassler's background influenced the menu at BB's Tex-Orleans?
What are some unique dishes at BB's Tex-Orleans?
How has BB's Tex-Orleans evolved since its founding in 2007?
What role does Brooks Bassler's family play in the business?
Brooks Bassler
Brooks Bassler, photo 1
Brooks Bassler, photo 2
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Location

Houston, Texas, United States