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Bryan Alston

Fractional Chief Revenue Officer For Consumer Brands | 2x Inc5000 CMO | Co-Founder of Brand Castle Growth Partners | BrandCastle.co

Bryan Alston is a prominent figure in the business and marketing landscape, currently serving as the Co-Host of The Omnichannel Roundtable Podcast. He has a background as a speaker, consultant, and Chief Marketing Officer (CMO), specializing in driving return on investment (ROI) for growing companies. Alston is also the founder of Brand Castle Growth Partners, where he focuses on helping consumer brands scale their operations effectively.

He is a graduate of Dartmouth College and has extensive experience in leadership roles, including being a fractional Chief Revenue Officer for various consumer brands. His expertise spans multiple areas including marketing, branding, and entrepreneurship, as evidenced by his active engagement on LinkedIn where he shares insights related to these fields.

In addition to his professional endeavors, Alston emphasizes the importance of mentorship and resilience, often discussing personal growth and mental health matters in his posts. His work and insights have contributed to his recognition as a thought leader in omnichannel marketing strategies.

Highlights

May 13 · linkedin

"There's opportunities to take the counter position to what's happening."

This sums up the mindset that Nicholas Robinson, the first CMO of Quest Nutrition and current VP of Marketing at Zero Longevity Science has used to propel both organizations to the the pinnacles of marketing mastery.

In this newest episode of The Omnichannel Roundtable Podcast, Nick, Yemeni Mesa and I delve into:

🎙️ Marketing Innovation at Quest: How a focus on community building and authentic content catapulted Quest ahead of its competitors.

🎙️ Leveraging AI for Deeper Customer Connections: Insights from his current role on using artificial intelligence not just for analytics, but as a tool to foster meaningful engagements in a tech-centric wellness market.

🎙️ The Power of Emotional Branding: Nick shares his strategy for integrating emotional intelligence in marketing campaigns to resonate deeply with today’s consumers.

And many more insights on how to navigate the increasingly complex marketing landscape of 2024 and beyond.

👉 Whether you’re a marketing professional or a business leader looking to inject innovation into your strategies, this episode is packed with actionable advice and fresh perspectives.

🎧 Tune in now to gain insights from a marketing visionary at the forefront of the CPG and tech industries.

#MarketingStrategy #CPGIndustry #TechInnovation #AIinMarketing #WellnessTech

Apr 30 · linkedin

Meet Dr. Ryan Lowery, a powerhouse in the fields of health and human performance, and our latest guest on The Omnichannel Roundtable Podcast! 🌟

This past month, Yemeni Mesa and I have been thrilled to dive deep with experts who are reshaping the wellness and CPG industries. Dr. Lowery’s episode is packed with groundbreaking insights:

🎙️ Exploring the Impact of Ozempic on consumer products: Dr. Lowery breaks down the complexities of popular pharmaceuticals and their influence on consumer health choices, as well as the ethics of brands entering the space.

🎙️ Functional Ingredients in Product Development: Discover how the right ingredients can revolutionize product offerings in the CPG space, enhancing both health benefits and consumer satisfaction.

🎙️ Future Trends in Health and Wellness: From keto adaptations to the rise of personalized nutrition, learn about the shifts that will define the future of the industry.

A huge thank you to Dr. Lowery of the The Applied Science & Performance Institute and Ketogenic.com for sharing his expertise and for the engaging discussion on how these trends impact the CPG industry in 2024 and beyond.

Check out the episode to get ahead on the latest in health and CPG innovation – link in the comments below! 🎧

Related Questions

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How did Bryan Alston transition from being a CMO to a podcast host?
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What are some notable episodes featuring Bryan Alston on the podcast?
Bryan Alston
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Location

Seattle, Washington, United States