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Bryn Freedman
Voice-Activated.net
Bryn Freedman is the founder of Voice Activated, a coaching and consulting firm focused on enhancing communication skills for professionals, including CEOs and industry leaders. Her mission is to help individuals unlock their unique voices and effectively share their ideas with the world.12
Professional Background
Freedman has an extensive background in storytelling and media. She was the original executive producer and showrunner of the acclaimed documentary series Intervention, which won an Emmy Award and a President’s Award from the Public Relations Society of America.2 Additionally, she served as the Editorial Director and Curator for the TED Institute from 2014 to 2019, where she coached speakers and curated events for Fortune 100 and 500 companies.23
Coaching Philosophy
Freedman's approach combines her storytelling expertise with executive coaching, enabling her clients to deliver powerful presentations. She emphasizes authenticity in communication, believing that effective messaging stems from understanding one's true self.12
Awards and Recognition
Throughout her career, Bryn has received numerous accolades, including:
- Emmy Award
- AP Award
- Society for Professional Journalists Award
- Recognition as "Best Reporter" by Philadelphia Magazine for her investigative journalism.2
Social Impact
Bryn is also deeply committed to social justice initiatives. She co-founded Voices4Freedom, an organization aimed at eradicating slavery through education and media, and serves on the board of Jail Guitar Doors, which focuses on prison reform.2
In summary, Bryn Freedman is a multifaceted professional whose work spans media production, executive coaching, and social advocacy, making her a notable figure in both the communication and philanthropic sectors.
Highlights
It was my first day on the job. And the first thing my boss did?
Asked me to interview a serial killer.
A major station in New Haven had poached me to be their investigative reporter.
As soon as I sat down, the news director threw a heavy file on my desk.
"This is the first guy who'll be executed on death row. Serial killer. No one has gotten an interview."
"What do you want me to do?"
"Talk to him."
Over the next year, I tirelessly investigated Michael Bruce Ross.
Also called "The Roadside Strangler," Ross murdered 8 women in a spree from 1981 to 1984.
I spoke with his old acquaintances. Interviewed the family of the victims.
And I talked with Ross.
After a year of convincing him, I got the interview.
My coverage ended up winning multiple awards.
But to this day, what strikes me about covering Ross isn't the story.
It's him.
In conversation, he was charming, self-effacing... even funny.
Yet he had murdered 8 women and raped all but 7.
How could someone who seemed so normal be capable of committing such heinous crimes?
I suppose that everyone thinks of evil as something separate from ourselves, something inhuman.
When the truth is that violence and evil are as human as kindness and compassion.
And maybe that's the scariest thought of all.
I was ready to wring his neck.
And I'm pretty sure he felt the same way.
He was a client that I was helping prepare for a major presentation.
Or at least, I was trying to.
But he fought me at every step of the way.
"It doesn't feel natural."
"I would never say it that way."
"This is how I talk. I can't change it."
I was beginning to wonder why he'd even called me.
Finally, I had to get real:
"Either you start listening, or you're going to get up there and fail. You have to ask yourself:
Are you doing this for yourself?
Or because you care about sharing an idea with the audience?"
And suddenly, he cracked.
He started to open up. Listen. Take it seriously.
And he improved more in the next 30 minutes than he had in the preceding 3 hours.
When the day of his presentation came, he was magnetic.
He used everything we'd worked on to deliver a talk that earned him a standing ovation.
Often, I've asked myself: what changed?
At first, he was there for his own EGO.
But in the end, he was there for his audience.
When you do things for others – giving your audience the gift of your insight – you serve a larger purpose than yourself.
And whether in speaking, entrepreneurship, or in life, it's serving that larger purpose – serving others – that brings out the best in us.
