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Carlen Wilutis

Client Success and Account Management Leadership | VP @ Sentispec

Carlen Wilutis is a highly driven data evangelist with a passion for innovation and leveraging insights to propel businesses forward.

With a firm belief in the synergy of purpose-driven work and business success, Carlen brings over 10 years of experience in account expansion, client acquisition, and onboarding & implementation within the start-up and scale-up sectors.

Carlen's expertise lies in driving revenue growth, instigating successful business development projects, and leading commercial teams to flourish.

Having a Bachelor of Science (BS) degree in Psychology from Michigan State University, Carlen also attended Brighton High School for his earlier education.

Throughout Carlen's professional journey, he has held various significant roles including VP, Customer Success at Sentispec, Director of Customer Success at Famly, Head of Customer Success at Famly, Senior Manager - Client Success at Whip Media Group, Account Manager - Research at Samba TV, Research Specialist at Empower Media, Custom Research Analyst - Research Consultancy at Mintel, and Research Assistant at the Attention and Perception Lab at Michigan State University.

Highlights

Aug 26 · linkedin

I just gave birth… here’s what it taught me about B2B sales 👇 . . . .

Just kidding. See you in the spring 👋

May 23 · linkedin

The overlap of people management and customer management is people. 👫 Some of the simplest tips for both roles I try to keep in mind:

🙇‍♀️ People often care more about the people they're working with than the solution being a perfect fit

  • This one can sometimes be tough to take in, especially if you really believe in your solution personally. Anecdote: I once had a colleague who said "all the right things" in a client meeting, but was frustrated. The customer picked up on it, later pulled me aside separately-- they had nothing to say about the product explanations, but did comment on their off-putting tone. The best thing to do was shift away from that person as a point of contact, and direct that customer elsewhere in the team. And things were then back on track.

  • I've also seen personal relationships SAVE customers and employees from leaving, even when the product is not solving all their needs. People stay (and so does revenue) when that connection is strong, and how you ensure the relationship evolves over time.

    • Give positive feedback and plan for the future with employees and customers alike to add to the bank of trust and goodwill between you. When we make deposits into that bank, with our people and our customers, we're more forgiving when mistakes are made, or the solution isn't meeting the EXACT specifications desired. And we want to do better for each other, boosting productivity and retention across employees and accounts.

🤝 You're losing if you're not collaborating

  • Whether it's top-down decision making or getting into an "orderer / order-taker" relationship with a customer, the relationship (and success of the people and solutions involved) suffer without truly allowing all relevant perspectives a seat at the table.

  • Humans are intrinsically motivated by autonomy, belonging, and learning. Collaboration fosters all three. And an opportunity to show humility with your team or customers, simply by saying, "I don't have all the answers, what are your thoughts?" allows for connection. And, taking on those perspectives creates better results and elevates engagement.

🧠 People remember how you made them feel more than anything else

  • This one is a no-brainer. You can say you're logical all you want, but your emotions simply evoke stronger memory recall, and you attach those emotions to that person's memory. Instead of getting into a cognition and neuroscience TED Talk, I'll leave you with this:

  • My own past colleagues & leaders who have a superhuman way of making EVERYONE in the room feel great: Laura R. Schneider, Amira Khan, Richard Rosenblatt, Hannah Pucci, Julia Rose, Carsten Haagensen

  • Past clients I'd dial in early for just to have more time with their good energy: Matthew Martin, Lucy Jones, Kjetil Haugland Johansen, and basically any client I worked with while at Samba TV.

  • And, bonus: vendor I'd never churn for: Bethany Ward

Carlen Wilutis
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Location

Copenhagen, Capital Region of Denmark, Denmark