Suggestions
Carmel Yoeli
CEO at Atreo
Carmel Yoeli is the co-founder and CEO of Atreo Ltd., a prominent narrative design agency based in Tel Aviv, Israel. Atreo specializes in strategic marketing and branding for B2B technology companies, focusing on narrative design to help clients effectively communicate their messages and establish strong brand identities. The agency works with notable tech firms such as JFrog, Gong, and Similarweb, providing services that include strategic narrative development, category design, and visual narrative design.12
Yoeli founded Atreo in January 2011, driven by a passion for combining technology with creative storytelling. Under his leadership, Atreo has positioned itself as a leader in the field of narrative design, emphasizing the importance of understanding technology to communicate it effectively.23
In addition to his role at Atreo, Yoeli is also a co-host of the podcast "Techie Talkie," where he discusses insights and strategies related to tech marketing with industry leaders.2 Prior to founding Atreo, he held significant positions, including Director of Sales Engineering at NICE Systems, where he managed sales engineering teams across multiple continents.2
Carmel Yoeli is fluent in both Hebrew and English, reflecting his international business engagement and expertise in the tech marketing landscape.2
Highlights
"𝐎𝐮𝐫 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫 𝐢𝐬 𝐨𝐮𝐫 𝐩𝐞𝐨𝐩𝐥𝐞"
Says the lofty headline on Amazon Web Services (AWS) career page.
Tell me just one thing Amazon, "Earth's most customer-centric company":
𝐇𝐨𝐰 𝐜𝐨𝐦𝐞 𝐒𝐚𝐬𝐡𝐚 𝐓𝐫𝐨𝐮𝐟𝐚𝐧𝐨𝐯, 𝐨𝐧𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐭 𝐀𝐖𝐒 𝐈𝐬𝐫𝐚𝐞𝐥 𝐢𝐬 𝐥𝐲𝐢𝐧𝐠 𝐢𝐧 𝐚 𝐝𝐚𝐫𝐤 𝐭𝐮𝐧𝐧𝐞𝐥 𝐮𝐧𝐝𝐞𝐫 𝐆𝐚𝐳𝐚 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 50 𝐝𝐚𝐲𝐬, 𝐚𝐟𝐭𝐞𝐫 𝐛𝐞𝐢𝐧𝐠 𝐤𝐢𝐝𝐧𝐚𝐩𝐩𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐇𝐚𝐦𝐚𝐬-𝐈𝐬𝐢𝐬 𝐭𝐞𝐫𝐫𝐨𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐘𝐎𝐔 𝐒𝐀𝐈𝐃 𝐍𝐎𝐓𝐇𝐈𝐍𝐆 ⁉️
Nothing. Not a single word. Silence from A to Z.
Is that how you treat your 'people'?
Is the health and safety of your employees your top priority - as you so clearly state?
"𝑹𝒆𝒂𝒍 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 𝒄𝒐𝒎𝒆𝒔 𝒇𝒓𝒐𝒎 𝒃𝒓𝒊𝒏𝒈𝒊𝒏𝒈 𝒎𝒐𝒓𝒆 𝒑𝒆𝒓𝒔𝒑𝒆𝒄𝒕𝒊𝒗𝒆𝒔 𝒊𝒏𝒕𝒐 𝒕𝒉𝒆 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒂𝒕𝒊𝒐𝒏—𝒂𝒏𝒅 𝒎𝒂𝒌𝒊𝒏𝒈 𝒔𝒖𝒓𝒆 𝒆𝒗𝒆𝒓𝒚 𝒗𝒐𝒊𝒄𝒆 𝒊𝒔 𝒉𝒆𝒂𝒓𝒅" says the last section on the page.
𝐖𝐇𝐄𝐑𝐄 𝐈𝐒 𝐘𝐎𝐔𝐑 𝐕𝐎𝐈𝐂𝐄 𝐀𝐌𝐀𝐙𝐎𝐍???
#bringthemhomenow #coffee4sasha
𝐖𝐞’𝐫𝐞 𝐨𝐧 𝐍𝐚𝐬𝐝𝐚𝐪! 🇮🇱💪
Israeli companies have been listed on Nasdaq for over 35 years, during which these companies and entrepreneurs have defined new industries, innovated new products, and changed the world for the better.
With over 100 Israeli-listed companies on the Nasdaq and 7,500 startups, the Israeli tech ecosystem continues to show resilience, even in the face of adversities.
Our nation's technological prowess remains robust and unassailable, and businesses continue to serve and delight their global customers.
As always – “Israeli tech delivers, 𝐧𝐨 𝐦𝐚𝐭𝐭𝐞𝐫 𝐰𝐡𝐚𝐭”.
Thanks Nasdaq for supporting our message.
#nomatterwhat
