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Carol Reed
Chief Data Strategy Officer at Choreograph & WPP
Professional Background
Carol Reed is a highly accomplished digital marketing expert, boasting an extensive career that spans multiple facets of media and data strategy. With decades of experience, she has expertly navigated the complexities of the digital landscape, focusing on developing effective customer journeys and optimizing data management. As a veteran in her field, Carol's diverse skill set includes programmatic activation, leveraging technology platforms, and executing high-impact marketing campaigns, making her a sought-after thought leader in the digital marketing arena.
Currently, Carol serves as the Chief Data Strategy Officer at Choreograph, where she drives innovative data strategies that empower businesses to make informed decisions. Her previous role as Chief Data Strategy Officer at WPP allowed her to influence and shape data practices within one of the largest marketing and advertising services groups globally. Her career also includes a notable tenure as the Global Data Lead for Walgreens Boots Alliance at The Pharm, where she focused on harnessing consumer data to enhance marketing effectiveness and drive engagement.
Throughout her career, Carol has held several key leadership positions at WPP including EVP Head of Data & Product Marketing, where she spearheaded data-driven marketing initiatives and product innovations designed to optimize campaign performance and customer experience. Additionally, her role as Global SVP of Buyer Development at OpenX further highlights her ability to navigate complex marketplaces and foster strong buyer-partner relationships.
Education and Achievements
Carol Reed's educational foundation is rooted in a rigorous academic background. She graduated cum laude from Tufts University, earning a Bachelor of Arts degree with double majors in International Relations and Affairs as well as Chinese. Maintaining a stellar GPA of 3.53, she was recognized on the Dean's List for eight semesters, demonstrating her commitment to academic excellence and her capacity for analytical thinking—traits that have undoubtedly contributed to her success in the fast-paced world of digital marketing.
Her achievements extend beyond education and professional roles, as Carol has continuously sought to advance her knowledge and expertise. With a focus on continuous learning, she remains actively engaged with the latest trends and technologies in digital marketing, ensuring her strategies are always innovative and impactful.
Notable Contributions
Through her numerous leadership roles at esteemed companies such as DigitasLBi North America and OMD USA, Carol has made significant contributions to the field of digital marketing. At DigitasLBi, she held several roles including Vice President/Group Director of Media Technology and SVP of Programmatic Lead, where she was instrumental in developing effective media strategies that harnessed programmatic technology. Her role as Director of Online Marketing at Fanscape allowed her to explore the dynamics of online user engagement, setting the stage for the integrated campaigns she executes today.
In addition to her executive roles, Carol founded Goldweigh Consulting, where she provided strategic consulting services, helping businesses harness the power of data and driven marketing strategies tailored to their specific needs.
As a proven leader in the field of digital marketing, Carol Reed continues to push the envelope, inspiring others in the industry while crafting data-centric strategies that transcend traditional marketing paradigms. Her passion for technology and innovation has enabled her to remain at the forefront of the digital marketing space, building valuable connections and inspiring the next generation of marketing professionals.
