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Caroline Bastide
Expert in Marketing Insights. Head of Communities & Panels expertise @Ipsos France
Caroline Bastide is currently the Head of Communities & Panel Expertise at Ipsos, specifically leading the Pride Network France. She has been with Ipsos since 2000, initially working in digital studies before taking on various roles in market research and community management. Bastide has a strong focus on LGBTQI+ issues and has contributed significantly to studies and discussions surrounding the visibility and acceptance of LGBTQI+ individuals in society, particularly in France.
Professional Background
- Current Role: Head of Communities & Panel Expertise - Pride Network France at Ipsos.
- Experience: Over two decades in market research, starting at Ipsos, with previous roles at GfK and Harris Interactive.
Contributions
Bastide has been involved in various studies highlighting societal attitudes towards LGBTQI+ rights, including the acceptance of same-sex marriage and adoption rights. Her insights have been pivotal in understanding generational differences in attitudes towards LGBTQI+ issues, especially among younger demographics like Gen Z.
Recent Work
In a recent Ipsos study, she noted a decline in support for LGBTQI+ rights among the French population, emphasizing the need for continued advocacy and visibility for these communities.124 Bastide's work also includes analyzing how businesses can better support LGBTQI+ inclusivity without falling into the trap of "pinkwashing," which refers to superficial or insincere support for LGBTQI+ causes.34
Caroline Bastide is recognized as an expert in her field, frequently speaking on issues related to LGBTQI+ representation and rights within market research contexts.
Highlights
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En 2023, 4 femmes médecin sur 10 ont subi des propos sexistes. L'interet pour les postes à responsabilités décroît. Une nouvelle enquête Ipsos France de nos collègues Public Affairs qui vient mettre en lumière le long chemin à parcourir pour réduire les inégalités femmes/hommes à l'hôpital. Il y a urgence! Adeline Merceron et Etienne Mercier
