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Caroline Bastide

Expert in Marketing Insights. Head of Communities & Panels expertise @Ipsos France

Caroline Bastide is currently the Head of Communities & Panel Expertise at Ipsos, specifically leading the Pride Network France. She has been with Ipsos since 2000, initially working in digital studies before taking on various roles in market research and community management. Bastide has a strong focus on LGBTQI+ issues and has contributed significantly to studies and discussions surrounding the visibility and acceptance of LGBTQI+ individuals in society, particularly in France.

Professional Background

  • Current Role: Head of Communities & Panel Expertise - Pride Network France at Ipsos.
  • Experience: Over two decades in market research, starting at Ipsos, with previous roles at GfK and Harris Interactive.

Contributions

Bastide has been involved in various studies highlighting societal attitudes towards LGBTQI+ rights, including the acceptance of same-sex marriage and adoption rights. Her insights have been pivotal in understanding generational differences in attitudes towards LGBTQI+ issues, especially among younger demographics like Gen Z.

Recent Work

In a recent Ipsos study, she noted a decline in support for LGBTQI+ rights among the French population, emphasizing the need for continued advocacy and visibility for these communities.124 Bastide's work also includes analyzing how businesses can better support LGBTQI+ inclusivity without falling into the trap of "pinkwashing," which refers to superficial or insincere support for LGBTQI+ causes.34

Caroline Bastide is recognized as an expert in her field, frequently speaking on issues related to LGBTQI+ representation and rights within market research contexts.

Highlights

May 31 · tetuconnect.com
Enquête exclusive Ipsos Pride 2024 : la France en forte régression
Enquête exclusive Ipsos Pride 2024 : la France en forte régression
Jun 30 · ipsos.com
[PDF] insight tank - inclusion et lgbt+ - Ipsos
Jun 30 · strategies.fr
Caroline Bastide (Ipsos) - Stratégies
Caroline Bastide (Ipsos) - Stratégies
Sep 28 · mrnews.fr
Caroline Bastide est nommée Directrice des Communautés Online d ...
Caroline Bastide est nommée Directrice des Communautés Online d ...
Daily Research News Online no. 25026 - Senior Hire for Strategir - Daily Research News Online

Related Questions

What are Caroline Bastide's main responsibilities at Ipsos?
How has Caroline Bastide contributed to the Ipsos Pride Network?
What are some key findings from the Ipsos Pride 2024 study?
How does Caroline Bastide's work impact LGBTQI+ inclusion in France?
What are the main challenges Caroline Bastide faces in her role?
Caroline Bastide
Caroline Bastide, photo 1
Caroline Bastide, photo 2
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Location

France