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Carrie Mott

Tech-Obsessed Marketing & Business Development Executive - Demand Gen - Marketing Transformation - Digital Innovation - Customer Experience

Professional Background

Carrie Mott is a distinguished professional in the realm of marketing and communications, possessing over two decades of rich experience in the B2B technology sector. Throughout her career, Carrie has successfully led high-performing marketing and sales development teams for several tier-one technology brands, including Dynatrace, PagerDuty, Okta, Salesforce, Infor, Intel Security, McAfee, EMC, VMware, IBM, and Gartner. Her strategic vision and passionate approach have enabled her to spearhead initiatives that focus on pipeline generation, differentiated brand awareness, and thought leadership creation across various engagement channels—spanning direct, partner, social, and digital environments.

With a strong commitment to customer focus, Carrie has earned acclaim as an award-winning leader in marketing, recognized for her ability to marry innovative ideas with effective execution to drive results. Her professional journey is marked by a strong work ethic, curiosity, and a deep-seated passion for technology, which reflects in her inspiring leadership style characterized by a great sense of fun and positivity.

Education and Achievements

Carrie’s educational background laid a solid foundation for her marketing career. She has an impressive academic history, having studied at St Aidan's Anglican Girls School and completed her BA Business degree with a dual major in Integrated Marketing Communications and Public Relations at the Queensland University of Technology (QUT). This robust educational background equipped her with the skills necessary to navigate and excel in the ever-evolving technology landscape.

Over the years, Carrie has taken on significant roles in various reputable organizations. She founded and now serves as the Managing Director of Flywheel Marketing, leading the organization with a clear vision and a commitment to excellence in marketing practices. Her previous roles as Head of Marketing APAC at FullStory and a series of leadership positions across Dynatrace, PagerDuty, Okta, and Salesforce illustrate her ability to scale marketing efforts across continents while contributing to the overarching growth and success of these organizations.

In her various capacities, Carrie has successfully implemented integrated marketing communications programs, enhancing brand strategy and public relations in diverse markets. Beyond her direct marketing efforts, Carrie demonstrates excellence in leading, developing, and motivating high-performance Sales Development Representative (SDR) and Business Development Representative (BDR) teams. Her focus on stakeholder management and cross-functional collaboration ensures that marketing initiatives are not only innovative but also align well with corporate strategies and objectives.

Notable Contributions and Achievements

Carrie Mott's professional experience is accentuated by her contributions to different organizations, where she played pivotal roles that drove impactful marketing strategies. As the former Director of Marketing for Asia & India at Salesforce and later as the Greater China & Korea Marketing Director at Infor, she was integral in enhancing corporate visibility and accelerating market penetration strategies across Asia-Pacific regions. Her tenure as the ANZ Marketing Director at McAfee marked another high point in her career, where she enabled strong brand positioning in the competitive cybersecurity landscape.

Additionally, Carrie’s expertise extends to establishing thought leadership through research and content creation, channel and partner marketing, and account-based marketing strategies that resonate with target audiences. Her work across numerous digital platforms underscores her adaptability and understanding of the global marketing ecosystem. Carrie utilizes her experience in public and government relations to drive engagement and create collaborative opportunities beneficial for brands and their audiences.

Carrie's accomplishments have not gone unnoticed; she remains committed to lifting the performance of her teams and translating their efforts into strategic success for the business as a whole. The high-energy environment Carrie cultivates fosters creativity and drives innovative solutions that are crucial for sustaining competitive advantage in today's technology-driven world.

Carrie’s diverse background and wealth of experience exemplify a professional who appreciates the significance of teamwork, motivation, and driving results through a people-first approach. She is widely recognized not just for her strategic mind but for her ability to foster a cohesive team environment that challenges the status quo and inspires excellence in all endeavors.

In summary, Carrie's multifaceted journey through high-stakes marketing roles demonstrates her unwavering commitment to innovation, her deep understanding of the technology sector, and her outstanding capability to lead diverse teams toward achiev

Highlights

Aug 31 · linkedin

GenAI Can’t Scale Without Responsible AI 🤖 ⚖️

With great power comes great responsibility.

The Australian Government’s recent move towards AI oversight underscores the importance of a Responsible AI (RAI) frameworkto ensure that AI systems are safe, transparent, and accountable.

Here’s what you need to know:

  1. Framework Essentials: Boston Consulting Group (BCG) Responsible AI framework covers the entire GenAI life cycle - design, code, deploy, and monitor - ensuring AI systems are proficient, safe, equitable, secure, and compliant.

  2. Real-World Impact: Drawing from global examples, the deployment of RAI frameworks has successfully supported complex customer interactions, like managing 20,000+ daily queries.

  3. High Stakes:Without RAI, GenAI can lead to severe risks—customer alienation, brand damage, regulatory breaches, and financial losses. 👎💸🤬

  4. RAI Principles: Accountability, fairness, transparency, and privacy are essential to maintaining trust and preventing AI-related pitfalls, such as biased decisions or data leaks. 🛡️

  5. Evolving Risks:The conversational and data-intensive nature of GenAI introduces new vulnerabilities. Ignoring RAI could result in unintended harm significant repercussions. ⚠️

📰 Spotlight on Australia's New AI Policy:

The Australian Government, through its Digital Transformation Agency (DTA), has announced a new RAI policy to be effective from 1 September 2024. It aims to guide govt agencies in safely & responsibly engaging with AI, emphasising:

  • 📢 👀Enhanced Transparency & Governance: Agencies must establish clear accountabilities, publish AI transparency statements, and ensure their AI use is transparent & explainable to the public.

  • Public Trust: The policy is designed to strengthen public trust through rigorous governance, risk mitigation & continuous evaluation of AI apps. 🤝

  • Leadership in AI Adoption: By embracing AI confidently and ethically, the Australian Government aims to set a standard in the responsible use of AI to benefit all.

🛠️ BCG's RAI Framework in Action:

  • 🛣️Design: Map AI use cases & risks, and establish technical guardrails.

  • 👨🏻‍💻Code: Address unique challenges like prompt engineering and system integration to optimise performance & scalability.

  • Test & Deploy🚧: Implement extensive testing, focusing on proficiency, safety, and compliance.

  • 📊Monitor: Continuous monitoring is essential to adapt to changes & prevent "model drift."

The new policy reflects the global urgency to ensure that AI systems are managed responsibly. Without a robust RAI model, companies risk not only regulatory repercussions but also the erosion of customer trust & brand integrity.

Encouraging to see the land of Oz lead by example & ensure that our AI systems meet the highest standards of safety, transparency & accountability. 🇦🇺 🦘

🔗 https://lnkd.in/g-NTvwS3

Jul 1 · linkedin

"Marketing is not a gumball machine." This simple yet profound statement from Jon Miller captures the essence of the challenge with the traditional B2B playbook in this piece "From MQLs to Meaningful Connections: The New Rules for B2B Go-To-Market Success" 👏

Like many of us, I've been lucky enough to learn from Jon over 20 years has he has transformed marketing at Adobe Marketo and Engagio (acquired by Demandbase) and we have seen first hand how an intense focus on MQL generation has led us astray. 📉

🔍 Key Issues with the Old Playbook: ❌ Missing pipeline 📉 Low SDR productivity 🔄 High CMO turnover 🤝 Poor alignment

📉 The old tactics like excessive emails, aggressive meeting requests, and gated pricing have poisoned the buyer experience. We are well overdue for a change!

New Go-To-Market Approach: 😍 Do Right By The Customer Experience: 🎁 Create valuable content and give it away for free. 🛠️ Make it easy for buyers to try products and find pricing. 🤝 Personalise outreach based on the buyer's needs. 🌐 Build genuine community and connection. 📣 Invest in customer success and advocacy.

Focus on the Fundamentals: 📈 Product-Market Fit: Ensure your product solves a real, pressing need. 🎯 Positioning: Differentiate yourself from the competition. 🌟 Brand: Build a strong, positive brand that resonates with customers.

💡 Shifting to Long-Term Thinking: Convincing leadership to embrace long-term strategies is challenging but essential. Focus on metrics like brand awareness, target account engagement, shared pipeline goals, and net-revenue retention.

🏢 Leading companies are investing in owned media and engaged communities, and blended go-to-market approaches are becoming the norm. Original research and data-driven content as the new thought leadership currency.

🍪 Jon also covers the impending end of third-party cookies and why many B2B marketers aren't prepared for this significant shift and reinforces the concept of Qualified Buying Groups (QBGs) as the new benchmark for success, replacing the outdated MQL. 🤸‍♂️

📚 Embrace the New Playbook: Prioritise product-market fit, positioning, and brand reputation. Leverage AI-powered solutions for personalised, adaptive customer experiences. The future of B2B marketing is about building genuine, lasting relationships.

📈 For those willing to challenge convention, the rewards are substantial: stronger brands, happier customers, and healthier pipelines.

🔗 Read the full article by Jon Miller to explore how you can transform your B2B marketing approach https://lnkd.in/gMp8tKSH

#GoToMarket #CustomerExperience #MarketingStrategy #FlywheelMarketing #ForceMultipliers

Related Questions

How did Carrie Mott's extensive experience in leading marketing teams at Tier 1 technology companies shape her marketing strategies?
What are some examples of successful integrated marketing communication programs that Carrie Mott has implemented?
In what ways has Carrie Mott fostered high-performing teams in her various leadership roles across the technology sector?
What are the key elements of Carrie's approach to pipeline generation that have contributed to her success in B2B marketing?
How did Carrie Mott develop her expertise in account-based marketing during her career?
Carrie Mott
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Location

Woollahra, New South Wales, Australia