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Carrie Mott
Tech-Obsessed Marketing & Business Development Executive - Demand Gen - Marketing Transformation - Digital Innovation - Customer Experience
Professional Background
Carrie Mott is a distinguished professional in the realm of marketing and communications, possessing over two decades of rich experience in the B2B technology sector. Throughout her career, Carrie has successfully led high-performing marketing and sales development teams for several tier-one technology brands, including Dynatrace, PagerDuty, Okta, Salesforce, Infor, Intel Security, McAfee, EMC, VMware, IBM, and Gartner. Her strategic vision and passionate approach have enabled her to spearhead initiatives that focus on pipeline generation, differentiated brand awareness, and thought leadership creation across various engagement channelsâspanning direct, partner, social, and digital environments.
With a strong commitment to customer focus, Carrie has earned acclaim as an award-winning leader in marketing, recognized for her ability to marry innovative ideas with effective execution to drive results. Her professional journey is marked by a strong work ethic, curiosity, and a deep-seated passion for technology, which reflects in her inspiring leadership style characterized by a great sense of fun and positivity.
Education and Achievements
Carrieâs educational background laid a solid foundation for her marketing career. She has an impressive academic history, having studied at St Aidan's Anglican Girls School and completed her BA Business degree with a dual major in Integrated Marketing Communications and Public Relations at the Queensland University of Technology (QUT). This robust educational background equipped her with the skills necessary to navigate and excel in the ever-evolving technology landscape.
Over the years, Carrie has taken on significant roles in various reputable organizations. She founded and now serves as the Managing Director of Flywheel Marketing, leading the organization with a clear vision and a commitment to excellence in marketing practices. Her previous roles as Head of Marketing APAC at FullStory and a series of leadership positions across Dynatrace, PagerDuty, Okta, and Salesforce illustrate her ability to scale marketing efforts across continents while contributing to the overarching growth and success of these organizations.
In her various capacities, Carrie has successfully implemented integrated marketing communications programs, enhancing brand strategy and public relations in diverse markets. Beyond her direct marketing efforts, Carrie demonstrates excellence in leading, developing, and motivating high-performance Sales Development Representative (SDR) and Business Development Representative (BDR) teams. Her focus on stakeholder management and cross-functional collaboration ensures that marketing initiatives are not only innovative but also align well with corporate strategies and objectives.
Notable Contributions and Achievements
Carrie Mott's professional experience is accentuated by her contributions to different organizations, where she played pivotal roles that drove impactful marketing strategies. As the former Director of Marketing for Asia & India at Salesforce and later as the Greater China & Korea Marketing Director at Infor, she was integral in enhancing corporate visibility and accelerating market penetration strategies across Asia-Pacific regions. Her tenure as the ANZ Marketing Director at McAfee marked another high point in her career, where she enabled strong brand positioning in the competitive cybersecurity landscape.
Additionally, Carrieâs expertise extends to establishing thought leadership through research and content creation, channel and partner marketing, and account-based marketing strategies that resonate with target audiences. Her work across numerous digital platforms underscores her adaptability and understanding of the global marketing ecosystem. Carrie utilizes her experience in public and government relations to drive engagement and create collaborative opportunities beneficial for brands and their audiences.
Carrie's accomplishments have not gone unnoticed; she remains committed to lifting the performance of her teams and translating their efforts into strategic success for the business as a whole. The high-energy environment Carrie cultivates fosters creativity and drives innovative solutions that are crucial for sustaining competitive advantage in today's technology-driven world.
Carrieâs diverse background and wealth of experience exemplify a professional who appreciates the significance of teamwork, motivation, and driving results through a people-first approach. She is widely recognized not just for her strategic mind but for her ability to foster a cohesive team environment that challenges the status quo and inspires excellence in all endeavors.
In summary, Carrie's multifaceted journey through high-stakes marketing roles demonstrates her unwavering commitment to innovation, her deep understanding of the technology sector, and her outstanding capability to lead diverse teams toward achieving remarkable objectives. As someone who is not just technology-obsessed but also passionate about people, Carrie continues to position herself as a thought leader and influencer in the marketing landscape, creating waves in the B2B technology sector.
Achievements
- Over 20 years of experience in B2B technology marketing
- Lead marketing teams at Tier 1 brands like Salesforce, Dynatrace, and Okta
- Expert in pipeline generation, brand awareness, and thought leadership
- Founder of Flywheel Marketing
- Significant roles in strategic marketing across APAC regions
- Recognized as an award-winning marketing professional
