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Cassandra Gholston

CEO of PartnerTap | Ecosystem Co-Selling Platform | Partner Sales Growth

Cassandra Gholston is a customer and partner-focused CEO with a successful track record in driving revenue growth by collaborating with partners. Her strategic vision has not only fueled her business's success but also facilitated significant growth for her partners. With extensive experience in enterprise software sales, she excelled by prioritizing partnerships to access new accounts, accelerate deals, and share valuable insights. This approach propelled Cassandra to become the top enterprise sales representative for three consecutive years.

Transitioning from enterprise sales to entrepreneurship, Cassandra identified a market need and co-founded PartnerTap, an innovative software solution designed to enhance B2B sales efficiency, boost sales performance, and empower collaboration with partners. PartnerTap has emerged as a frontrunner in the enterprise ecosystem sales platform arena, catering to prominent clients like HPE, ADP, Lumen, SAP Concur, and Avant.

Cassandra Gholston's expertise spans various domains, including leadership and team building, strategic planning, accountability, co-selling, channel development, and change management. Her academic background includes a Bachelor of Arts in Communications from Western Washington University. Throughout her career, she has held key roles at reputable organizations, such as Co-Founder at Fempire Ecosystem, CEO at PartnerTap, Senior Regional Sales Executive at Concur Technologies, Senior Major Accounts District Manager at ADP, and Communications Specialist at Eschelon Telecom.

Cassandra Gholston
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Location

Greater Phoenix Area