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Catherine Metrycki

On Leave - @Callia

Catherine Metrycki is a marketer turned founder at Callia Inc, a disruptive player in the floral industry renowned for its unique approach to brand, supply chain, and logistics.

She is an insightful professional with a B. Comm. degree from The University of British Columbia and a rich history of leadership roles.

As the Founder & CEO of Callia, Catherine spearheads the company's innovative strategies to revolutionize how flowers are sourced and delivered.

Prior to her entrepreneurial journey, she served in various roles including Instructor at Red River College, Sessional Instructor at University of Manitoba, Director of Marketing at B. A. Robinson Co. Ltd., and Brand Manager at Procter & Gamble.

Catherine's notable past roles at Procter & Gamble include Customer Team Marketing Manager at Shoppers Drug Mart, Brand Manager for Gillette, and Brand Manager for Venus & Braun, showcasing her diverse marketing expertise.

Complementing her professional endeavors, Catherine is an advocate for putting people first and holds a strong belief in proactivity and getting things done, as reflected in her quote by George Bernard Shaw.

Catherine Metrycki
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Location

Winnipeg, Manitoba, Canada