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Catherine Lawton, BA, FRCGS

Senior Director|Strategic Planner|MBA Sustainable Innovation Candidate

Cathy Lawton is the Senior Director of Product Development at Quark Expeditions, a company known for its polar adventure travel. She has been in this role for over a year and is involved in creating innovative expedition itineraries, including the recent "Antarctica by Helicopter" program, which offers unique aerial views and access to remote regions of Antarctica.13

Lawton holds a Bachelor's degree and is a Fellow of the Royal Canadian Geographical Society (FRCGS). Additionally, she is pursuing an MBA in Sustainable Innovation at the University of Victoria, which she began in September 2023.26 Her expertise lies in strategic planning and product innovation, focusing on enhancing the customer experience in polar exploration.45

In her role, Lawton emphasizes the use of advanced technology and a dedicated expedition team to provide unparalleled adventures in some of the world's most remote locations. Her recent initiatives include promoting Quark's extensive Arctic journeys and unique Antarctic experiences that combine adventure with education about the environment and wildlife.134

Related Questions

What inspired Catherine Lawton to join Quark Expeditions?
What are some of the most memorable expeditions Catherine Lawton has led?
How does Catherine Lawton's background in geography influence her work at Quark Expeditions?
What unique experiences does the "Antarctica by Helicopter" itinerary offer?
How does Quark Expeditions ensure the safety of its guests during polar expeditions?
Catherine Lawton, BA, FRCGS
Catherine Lawton, BA, FRCGS, photo 1
Catherine Lawton, BA, FRCGS, photo 2
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Location

Squamish, British Columbia, Canada