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Cecilia Stallsmith

Platform & Developer Marketing Consulting - Forbes 30 Under 30 - Angel Investor

Cecilia Stallsmith is a seasoned professional with a passion for working in ambitious, fast-moving teams focused on executing impactful strategies.

Specializing in crafting clear and concise messaging for complex technical products, Cecilia thrives on distilling the value of intricate products into easily understandable terms.

She excels in managing products with diverse audiences, particularly in the platform sector, adapting strategies and messaging to meet the unique needs of developers, partners, and customers.

Cecilia has a strong educational background, having studied Psychology and English at Stanford University.

Her professional journey includes key roles such as Director of Platform Marketing at Slack, where she successfully built platforms, and as an investor at Bessemer Venture Partners.

She has also contributed to organizations like Box, Stripe, Twitter, and Hubspot, displaying her expertise in navigating complex market landscapes.

Highlights

Jun 25 · linkedin

💼 One of the motions I see a lot of developer platforms go through is “swimming upstream” into enterprise. I wanted to find a GTM expert in this category and instantly thought of Carilu Dietrich.

Carilu is a truly delightful human AND is an advisor to a number of CEOs and CMOs at companies you’re familiar with. She previously ran marketing at Atlassian and got to take the company public, so she got to literally go through this developer-->big enterprise motion and I can’t wait to share it with you!

Check out today’s piece for: 🏢 How to get a company on board with “enterprise style” marketing efforts when the DNA of the company has been developer-oriented for many years.  🌱 Marketing growth levers, the surprising ones that work and the obvious ones that don’t work as well as everybody thinks they should ♟️ How many “marketing problems” are in fact cross-company, strategic problems that need to be tackled  🎉 A very fun story about marketing Hipchat (which had the lead position) when Slack was on the rise 🤑 And, most interesting, how to pick a company to work for. One of my favorite quotes: “You can be a good executor at a crappy company and a good executor at a great company and have wildly different results.”

You can find more at calyx.substack.com

💼 One of the motions I see a lot of developer platforms go through is “swimming upstream” into ente
May 1 · linkedin

Today we're featuring Rahul Chhabria - VP of Marketing at Sentry!

After I joined Prefect I became obsessed with learning more about how successful open source companies worked. As a marketer it felt like we had doubled the length of the funnel...it turns out Rahul was the person I needed to speak with!

The answers I got from him was surprising - it turns out Sentry doesn't market to their self-hosted community...at all! But, that isn't the full story. We tease apart the details in the post.

Check it out for: 👉 How to run successful PLG at a developer-focused company 👉 How Rahul thinks about hiring product marketers at a company like Sentry (spicy takes in the best way!) 👉 How to determine which growth levers work best for your business

💥 calyx.substack.com

Cecilia Stallsmith
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Location

Stanford, California, United States