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Cedric Huesler

Director Product Management for Digital Experience Mgmt at Adobe

Cedric Huesler is a Director Product Management at Adobe, with a passion for enhancing content, (re)usability, and data portability.

With a background in Commerce, Cedric leads product management for Adobe Experience Manager (AEM), focusing on Digital Experience Management.

His expertise lies in driving product evolution and improvements for AEM to optimize content creation and data accessibility.

Highlights

Apr 28 · linkedin

Thanks Raf Winterpacht - appreciate the write up. Must read for AEM folks .. good tltr

Nov 29 · linkedin

Have you ever wondered what happens to your website when it transitions from being all red on Core Web Vitals to being all green?

It's truly an intriguing topic! For those who have been following me here, you already know that at Adobe, we are embarking on a journey to uncover the implications of this transformation for businesses.

The graph displayed below represents the estimated organic traffic from Google, as provided by ahrefs, over the last 2 years. It showcases the positive impact on search engine ranking for a website that transitioned from a red to green status on CWV (Core Web Vitals). Notably, the highlighted segment illustrates the period when the site was migrated to #adobeexperiencemanager with Edge Delivery Services. It is worth mentioning that the site's content remained largely unchanged, with only minor modifications to the design. These design alterations are unlikely to have directly contributed to the improvement in ranking. Prior to the change, the majority of the top-ranking keywords included the combination of 'brandname + keyword'. However, after the transition, the list of top keywords remained the same, albeit without the brandname. This adjustment has resulted in attracting more traffic and visitors who are genuinely interested in the service or product, even if they are not yet familiar with the brand.

Cedric Huesler
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Location

San Francisco, California, United States