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Cerstin Hannestad
Brand Building & Creative Workshops. From vision to market I will guide you to create your proper brand! cerstinhannestad.com
Professional Background
Cerstin Hannestad is a highly accomplished Freelance Strategist and Creative with a robust career spanning over a decade in the advertising and branding sectors. Her impressive portfolio showcases her ability to transform ideas into compelling brands for startups, corporates, and agencies alike. Cerstin has a proven track record of working with notable clients, including global giants such as Coca-Cola, Nestlé, and L’Oreal, demonstrating her versatility and skill in brand development.
Cerstin’s ventures include significant projects that have left their mark in the industry. For the past five years, she has contributed as a Brand Consultant and Creative Director for the startup LOFINO, where she played a crucial role in establishing a memorable brand. Under her leadership, the creative team crafted a robust corporate design concept and implemented an effective multi-channel strategy which ultimately led the founders to successfully sell the company to an investor in the mobility sector. This accomplishment exemplifies Cerstin's strategic thinking and expert creativity in the fast-paced environment of startup culture.
Additionally, Cerstin has taken on roles that highlight her strategic and creative prowess, such as serving as a Strategist & Brand Consultant for BIANCHI, where she developed an Instagram strategy targeting the DACH region, resulting in a fast-growing account. As the Creative Team Lead for Bookwire GmbH, she oversaw the design of a new NFT platform for authors, which reflects her ability to navigate the intersection of technology and creativity. Moreover, as a Creative Director for Sweet Invest GmbH, Cerstin contributed significantly by formulating brand strategies for a dating app, which saw an increase in downloads and user engagement after its launch in 2021.
Education and Achievements
Cerstin's educational background supports her extensive practical experience. She attended the StartupClass Berlin, where she participated in the Entrepreneur Boot Camp, honing her skills in business development and innovation. She also studied at the prestigious P.ART school of design, where she developed her artistic and creative abilities. Her educational journey began at Hochschule RheinMain, where she earned a High School Diploma in Communication Design.
Throughout her career, Cerstin has engaged with numerous organizations in various capacities. She has held leadership positions, such as Creative Director at Die Werbegenossen eG, and previously co-founded graphic initiatives such as Craft Beer Club Berlin and the sports app FitCrowd. Her roles at distinguished agencies like Ogilvy, Publicis, and McCann have established her as a strong player in the advertising landscape, allowing her to refine her approach to brand building and creative direction.
Fields of Expertise
Cerstin's extensive skill set includes the following fields of expertise that highlight her multifaceted approach to branding and creativity:
- Strategy & Conception: Formulating actionable plans that resonate with target audiences.
- Brand Building & Branding: Crafting and nurturing brand identities that foster loyalty.
- Coaching & Workshops: Guiding teams through hands-on branding workshops.
- Copy Writing: Creating engaging content that communicates brand messages effectively.
- Art Direction: Overseeing the visual aspects of branding projects to ensure coherence and appeal.
- Advertising Campaigns: Developing creative strategies to promote products and services.
- App Conception: Designing user-friendly applications that enhance user experiences.
- UI/UX Design: Ensuring optimal interactive experiences through thoughtful design.
- Social Media Strategy: Creating impactful social media campaigns that drive engagement.
- Content Development: Producing high-quality content across various digital platforms.
- Photography & Post: Utilizing photography skills to enhance visual storytelling.
- Illustration & Storyboard: Visualizing concepts through illustration and storyboard techniques.
Recent Projects
Cerstin's recent projects clearly illustrate her capacity for innovation and her commitment to helping brands succeed:
- Brand Consultant for BIANCHI: She has crafted a social media strategy focused on the DACH region, facilitating an impressive growth trajectory for the brand's Instagram presence.
- Creative Team Lead for Bookwire GmbH: Here, she took charge of a blockchain project, demonstrating her adaptability to emerging technologies while creating a corporate design concept for the successful NFT platform.
- Strategist & Creative Director for Sweet Invest GmbH: Cerstin has led efforts to improve the app's user engagement, reflecting her keen understanding of target market dynamics and user experience optimization.
- Creative Director Digital for SUPERFIT Fitness Clubs: By leading the homepage relaunch, she has effectively increased the club's online presence and membership sales through comprehensive web and content strategies.
With her engaging workshops and comprehensive approach, Cerstin Hannestad is not only a creative force but also a mentor and strategist who empowers teams and brands to realize their full potential.
