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Chad Marra

Senior Director, Brand Partnerships at Doing Things

Chad Marra is the Senior Director of Brand Partnerships at Doing Things, a role he has held since January 2022. Based in Greenville, South Carolina, Marra has a diverse background in advertising, having worked with various brands and companies throughout his career. His experience spans over 13 years, during which he has engaged in roles that focus on omnichannel marketing solutions and brand partnerships.

Professional Background

  • Current Role: At Doing Things, Marra is responsible for creating and nurturing strategic partnerships with brands. The company specializes in producing culturally relevant content and integrates brands organically across a portfolio of over 35 creator-led brands, reaching more than 90 million followers monthly. Some notable brands under Doing Things include Overheard NY and Middle Class Fancy.12
  • Previous Experience: Before joining Doing Things, Marra served as the Senior Account Director of Brand Partnerships at Genius from March 2020 to September 2021. He also took a sabbatical year before that role and has held various positions in sales and account management at companies like Curse, Inc. and MediaCom.13

Education

Chad Marra holds a Bachelor of Arts degree in Journalism and Mass Communication with a focus on Advertising from the University of South Carolina.1

Marra describes himself as a "jack-of-all-trades" who is passionate about exploring new opportunities in the advertising field. His extensive experience allows him to effectively connect brands with audiences through innovative marketing strategies.1

Highlights

Jun 5 · linkedin

Check out the Forbes article on the Doing Things x Kantar study that highlights the difference between Creators and Influencers in the realm of brand partnerships.

Austin Pollock's breakdown reveals that Creators offer entertainment-driven content, immersing audiences in their world of humor and creativity. On the other hand, Influencers, often big personalities or celebrities, focus on glimpses into their lifestyle and personal experiences.

The study underscores that Creators have a unique impact, captivating audiences with thumb-stopping entertainment that significantly influences brand perception. Their ability to cultivate authentic communities sets them apart, fostering trust and strong connections that Influencers may not replicate. Brands leveraging a Creator's expertise within their community stand to gain consumer trust and loyalty, ultimately winning mindshare in the market.

Curious to explore more insights from this study? Give me a shout and we'll find time to connect! #Creators #Influencers #BrandPartnerships #MarketingStudy

Related Questions

What are some of the most successful brand partnerships Chad Marra has led at Doing Things?
How did Chad Marra transition from advertising to founding Teep?
What makes Doing Things' approach to brand partnerships unique?
Can you share examples of culturally relevant content created by Doing Things?
What inspired Chad Marra to pursue a career in advertising?
Chad Marra
Chad Marra, photo 1
Chad Marra, photo 2
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Location

Greenville, South Carolina, United States