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Charan Shetty

Growth Marketing Manager at inFeedo - I Help Startups With Marketing - Ex Rapido, Conduent

Professional Background

Charan Shetty is a dynamic Growth Marketer, Entrepreneur, and No-Code Developer with a proven track record of helping over 40 brands achieve exponential revenue growth through innovative marketing strategies. With over six years of experience in the fields of E-Commerce, App Development, and SaaS, Charan has played a pivotal role in transforming marketing approaches for companies ranging from nimble startups to established industry leaders. His journey began in 2014 when he founded Higgler, a self-checkout solution geared towards enhancing Hyper-Local Marketplaces. During this formative experience, Charan discovered his passion for Marketing and Behavioral Psychology, which ultimately led him to pursue a full-time career in Growth Marketing.

Throughout his career, Charan held several influential positions, including that of the youngest Senior Marketer at Conduent. Here, he spearheaded Demand Generation campaigns for an Enterprise SaaS product in Document Management, showcasing his exceptional ability to drive results. His efforts significantly increased revenue from $5 million to an impressive $25 million ARR – an achievement underscoring his strategic acumen and marketing expertise.

Following his impactful tenure at Conduent, Charan joined Rapido, where he was instrumental in acquiring users at an impressive scale while working for one of India's fastest-growing startups. Within a mere six months, he helped scale rides to over 5,000 per day and implemented effective referral marketing strategies that translated into a fivefold increase in new user registrations. Charan's innovative mindset is complemented by his love for conducting Growth Experiments, which are designed to yield significant value for target audiences.

Education and Achievements

Charan's educational background is unconventional yet enlightening; he has studied various aspects of digital marketing, including Google Search, Podcasts, and YouTube, thriving on the curiosity and wealth of knowledge offered by the internet. This autodidactic approach has empowered him to stay ahead of the curve in a fast-evolving digital landscape, making him well-equipped to address the diverse challenges faced by modern marketers.

As a Growth Marketer, Charan is recognized for his thought leadership and expertise in critical areas such as Growth Hacking, Demand Generation, Marketing Operations, E-commerce, Content & Marketing Strategy, Attribution & Analytics, Account Retention & Reducing Churn, Marketing Automation, Performance Marketing, and his skill as a No-Code Developer.

Adding to his credentials, Charan has shared his insights as a speaker at numerous workshops and colleges, covering pressing topics like Growth Hacking, Marketing Automation, and the No-Code Revolution. His contributions to the field have garnered attention from prestigious publications, including YourStory, Entrepreneur, and AFaqs, where his innovative marketing campaigns have been highlighted, reinforcing his reputation as a go-to expert in Growth Marketing.

Notable Achievements

  • Helped scale revenue from $5 million to $25 million ARR within 1.5 years at Conduent
  • Successfully acquired users for Rapido, achieving over 5,000 rides per day within six months
  • Created impactful referral marketing strategies resulting in a 5x increase in new user registrations
  • Speaker at 15+ workshops and colleges discussing Growth Hacking and Marketing Automation
  • Featured in respected publications recognizing his innovative marketing strategies

Charan believes deeply in the power of Marketing Automation, Artificial Intelligence, and No-Code tools as transformative forces that can help businesses achieve higher efficiency and speed. His passion for innovation drives him to stay updated with the latest trends and technologies in marketing, ensuring that his strategies are always data-driven and performance-focused.

If you are interested in collaborating with Charan or inviting him for a podcast or event, feel free to reach out to him at [email protected]. Charan embodies the essence of perseverance and innovation, as eloquently summarized by Steve Jobs: "If you really look closely, most overnight successes took a long time."

Achievements

Education

Related Questions

How did Charan Shetty develop his expertise in Growth Marketing?
What inspired Charan Shetty to start his own company, Higgler?
Can Charan Shetty elaborate on the importance of No-Code tools in modern marketing?
What strategies did Charan Shetty implement to achieve such rapid growth in revenue at Conduent?
How has Charan Shetty's understanding of Behavioral Psychology influenced his marketing tactics?
What are some key lessons Charan Shetty has learned from working with startups and established companies in the tech industry?
Charan Shetty
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Location

Bengaluru, Karnataka, India