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Charisse Higgins

Award-winning Entrepreneur| Real Estate Investor & Realtor| Cofounder at Curly Girl Collective & CURLFEST

Professional Background

Charisse Higgins is an award-winning entrepreneur, recognized communications professional, and beauty expert who has carved out an impressive niche for herself in the fields of public relations and experiential marketing. With over 15 years of experience, Charisse has honed her skills both in agency settings and as part of in-house teams, developing the keen ability to seamlessly connect with journalists, influencers, C-suite executives, and celebrities. Her results-oriented approach has positioned her as a go-to strategist for businesses looking to enhance their visibility and drive sustainable growth.

Throughout her career, Charisse has been particularly noted for her dedication to diversity and inclusion initiatives, which she passionately champions both within corporations and through community service projects. This commitment led her to co-found the Curly Girl Collective, a groundbreaking experiential marketing group that focuses on connecting, empowering, and celebrating women of color. Curly Girl Collective's signature event, CURLFEST, has earned its place as the world’s largest natural beauty festival, drawing attention and engagement from women across the globe.

Education and Achievements

Charisse holds a Bachelor of Arts degree in Journalism, Public Relations, and Advertising from Temple University, where she developed her foundational knowledge in communication. She further pursued her academic interests by earning a Master’s degree in Media Studies from Brooklyn College, deepening her understanding of media impact and strategies. This strong educational background has equipped Charisse with the tools necessary to thrive in various communication roles and environments.

In her professional journey, Charisse has held multiple significant positions that reflect her versatile expertise. She has served as VP and Director of Corporate Communications at Digitas North America, where she enhanced brand communication strategies. Previously, she was the Senior Manager of B2B Communications at Oath, and she also contributed her skills in external relations while working at IBM in different capacities. Her tenure at Publicis and The Kaplan Thaler Group further solidifies her capabilities in corporate communications and public relations.

Charisse’s work has been recognized by prestigious media outlets such as Forbes, The New York Times, ESSENCE, and Adcolor. These accolades serve as a testament to her relentless passion for advocating on behalf of communities that often go unheard and unseen. Whether she’s leading workshops, mentoring young professionals, or speaking at conferences, Charisse consistently emphasizes the importance of representation in media and marketing.

Achievements

Charisse's contributions to the field of public relations and her initiatives in diversity and inclusion have not gone unnoticed. Her recognition as an AAAA MAIP Finalist at The Kaplan Thaler Group highlights her commitment to promoting multiculturalism within the advertising industry. Moreover, her role as Sponsorship Chair for the Multicultural Advertising Internship Program (MAIP) at the American Association of Advertising Agencies demonstrates her dedication to fostering opportunities for underrepresented groups in the industry.

In summary, Charisse Higgins is a powerhouse in the realms of public relations and community empowerment. Through her career achievements, educational background, and advocacy work, she has established herself as a prominent figure, inspiring many to join the movement for diversity, inclusion, and representation in beauty and beyond.

Related Questions

How did Charisse Higgins develop her expertise in public relations and communications?
In what ways has Charisse Higgins contributed to diversity and inclusion initiatives in her career?
What motivated Charisse Higgins to co-found the Curly Girl Collective?
How has CURLFEST evolved under Charisse Higgins' leadership as co-founder?
What impact has Charisse Higgins had on the perception of beauty in the media?
Can Charisse Higgins share her insights on the future of experiential marketing?
How has Charisse Higgins' education influenced her professional journey?
Charisse Higgins
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Location

New York, New York, United States