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Charlie Baron
Entrepreneur and Founder with extensive experience in hospitality and technology startups
Charlie Baron is a serial entrepreneur and the co-founder of tribe, a social membership platform designed to foster real-life connections among individuals, particularly in urban settings. Based in Lisbon, Portugal, tribe aims to combat loneliness by connecting people with local venues and experiences that align with their interests. The platform offers exclusive access to unique events and a community of like-minded individuals, facilitating in-person interactions to help users find their "tribe" .12
Before founding tribe, Baron held various roles in the startup ecosystem, including as the Chief Commercial Officer at theUp.co, where he contributed to the development of technology solutions for the hospitality industry. His entrepreneurial journey began at a young age, and he has since launched multiple ventures, focusing on e-commerce and product design .12
Baron's educational background includes a Bachelor of Science in Management Science, which has likely contributed to his business acumen .3 His personal experiences, particularly the challenges of building a community in a new city, inspired him to create tribe, reflecting his commitment to enhancing social connections in contemporary society .2
Highlights
In April, tribe - IRL Community Platform went to market to raise our pre-seed (£1m) from the biggest consumer VCs in Europe.
We got to final stage with 8 but ultimately came up short, with all providing the same feedback:
“𝘞𝘦 𝘭𝘰𝘷𝘦 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦, 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶’𝘳𝘦 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨, 𝘪𝘵’𝘴 𝘫𝘶𝘴𝘵 𝘵𝘰𝘰 𝘦𝘢𝘳𝘭𝘺. 𝘊𝘰𝘮𝘦 𝘣𝘢𝘤𝘬 𝘢𝘧𝘵𝘦𝘳 𝘭𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 𝘣𝘦𝘺𝘰𝘯𝘥 𝘓𝘪𝘴𝘣𝘰𝘯”
𝐀𝐦 𝐈 𝐝𝐢𝐬𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐞𝐝? No, we validated our business and got valuable positive feedback from some of the smartest investors in Europe. I am more confident than ever that we are on the right path.
𝐖𝐡𝐲 𝐝𝐢𝐝 𝐈 𝐭𝐫𝐲 𝐚 𝐕𝐂 𝐫𝐚𝐢𝐬𝐞, 𝐚𝐧𝐝 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐤𝐞𝐞𝐩 𝐛𝐨𝐨𝐭𝐬𝐭𝐫𝐚𝐩𝐩𝐞𝐝? We are a mission driven brand trying to help combat the rapidly growing loneliness epidemic. I feel strongly that we need all the support possible (financial, network & advisory) to have the biggest impact.
𝐒𝐨 𝐰𝐡𝐚𝐭’𝐬 𝐧𝐞𝐱𝐭? Tribe is now ready for expansion across Europe to help bring more people together IRL. We allow people to easily discover, engage and book experiences from the best communities in their city - each community is curated to help encourage social connection.
For the creator side, our platform helps them grow, giving them access to monetisation/marketing tools while putting them in front of 100,000s of future customers.
We are now closing a SEIS eligible £250k to help continue our growth across Europe.
𝐖𝐡𝐲 𝐢𝐧𝐯𝐞𝐬𝐭? 🌎 huge global problem & demand 💰 £70k revenue whilst still in beta & just in Lisbon (small market) 👨💻 Experienced team with multiple exits ♻ Strong mission driven brand with ambition to become no.1 in IRL community space 📈 30% MoM user growth 💷 SEIS eligible
𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝? Send me a PM or tag anyone you know who angel invests in early stage startups below.
"Theres so much room to build real communities" - Great to listen to one of my favourite podcasts (All-In) speak about the need for more IRL communities.
People are beginning to wake up to the negative effects of the digital age and are seeking more genuine IRL connections. In 2024 we have seen a huge rise in the number of new communities being created on tribe - IRL Community Platform
Full episode here: https://lnkd.in/dkHKXKAK
