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Charlie Chappell
Vice President Innovation and R&D at The Hershey Company | Marketing, Media, Innovation, R&D | Ex-P&G, Kimberly-Clark
Charlie Chappell is the Vice President of Innovation, Research & Development at The Hershey Company, a position he has held for nearly two years.1 With over 25 years of experience in leadership roles, Chappell has a diverse background spanning marketing, innovation, and R&D in the consumer packaged goods (CPG) industry.
Career Highlights
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Current Role: At Hershey, Chappell leads both commercial and technical teams to deliver innovative products to consumers worldwide. He has accelerated annual innovation sales by 40% and established new technical capabilities in various product categories.1
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Previous Positions:
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Hershey Journey: Joined Hershey 11 years ago in Marketing, rising to become VP of Media and Analytics before his current role. He transformed the company's media approach, shifting from traditional TV to mass personalization through digital media.1
Education and Expertise
- MBA from Northwestern University's Kellogg School of Management.
- BS in Chemical Engineering from Purdue University.
- Known for his strategic vision in media and analytics, establishing Hershey as a leader in media among CPG companies.1
Global Experience
Chappell has worked in over 25 countries, bringing a global perspective to his leadership roles. His experience includes a 2.5-year assignment based in Geneva, Switzerland, during his time at P&G.1
Charlie Chappell is recognized as an innovative leader who excels in driving growth and spearheading transformational initiatives in the CPG industry, particularly in the confectionery sector at Hershey.1
