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Charlie Chappell

Vice President Innovation and R&D at The Hershey Company | Marketing, Media, Innovation, R&D | Ex-P&G, Kimberly-Clark

Charlie Chappell is the Vice President of Innovation, Research & Development at The Hershey Company, a position he has held for nearly two years.1 With over 25 years of experience in leadership roles, Chappell has a diverse background spanning marketing, innovation, and R&D in the consumer packaged goods (CPG) industry.

Career Highlights

  • Current Role: At Hershey, Chappell leads both commercial and technical teams to deliver innovative products to consumers worldwide. He has accelerated annual innovation sales by 40% and established new technical capabilities in various product categories.1

  • Previous Positions:

    • Worked at Procter & Gamble for 12 years in Brand Management and Innovation, influencing brands like Pantene, Old Spice, and Gillette.1
    • Started his career as an R&D Product Developer at Kimberly-Clark, earning three patents.1
  • Hershey Journey: Joined Hershey 11 years ago in Marketing, rising to become VP of Media and Analytics before his current role. He transformed the company's media approach, shifting from traditional TV to mass personalization through digital media.1

Education and Expertise

  • MBA from Northwestern University's Kellogg School of Management.
  • BS in Chemical Engineering from Purdue University.
  • Known for his strategic vision in media and analytics, establishing Hershey as a leader in media among CPG companies.1

Global Experience

Chappell has worked in over 25 countries, bringing a global perspective to his leadership roles. His experience includes a 2.5-year assignment based in Geneva, Switzerland, during his time at P&G.1

Charlie Chappell is recognized as an innovative leader who excels in driving growth and spearheading transformational initiatives in the CPG industry, particularly in the confectionery sector at Hershey.1

Highlights

How Hershey's is Putting the Sweet and Salty in Product Innovation
Apr 20 · coursehero.com
Case Study Candy Industry... - Course Hero
Jan 1 · dataiq.global
Charlie Chappell, Vice President Innovation and R&D, The Hershey ...
Charlie Chappell
Charlie Chappell - The Internationalist of the Year 2015

Related Questions

What are some of the most innovative products Charlie Chappell has launched at Hershey's?
How did Charlie Chappell's role at Procter & Gamble prepare him for his position at Hershey's?
What are the key challenges Charlie Chappell has faced in his career in the CPG industry?
How has Charlie Chappell's global experience influenced his approach to innovation at Hershey's?
What specific strategies has Charlie Chappell implemented to drive growth at Hershey's?
Charlie Chappell
Charlie Chappell, photo 1
Charlie Chappell, photo 2
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Location

Hershey, Pennsylvania, United States