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Geoff Day, Chartered Marketer - MBA
Experienced, consumer-centric Marketer with a focus on using advanced analytics and consumer insights to design and execute engaging Marketing strategies and consumer experiences
Geoff Day is a highly experienced business executive currently serving as the Vice President of Marketing, Community, Discount & Pharmacy Formats at Sobeys, a prominent Canadian retail company.12 With over 15 years of experience in various industries including Telecommunications, Media, Energy, and Retail, Day has established himself as a strategic, analytical, and results-oriented professional.1
Professional Background
Day's expertise spans across multiple areas of business, with a particular focus on marketing and analytics. His career history includes:
- Current Role: Vice President of Marketing, Community, Discount & Pharmacy Formats at Sobeys2
- Previous Experience: Vice President of Consumer Insight & Analytics and Direct Marketing at Sears Canada
Education and Qualifications
Geoff Day's educational background and professional certifications include:
- MBA: Master of Business Administration
- Chartered Marketer: A professional designation indicating advanced expertise in marketing
Skills and Expertise
Day is known for his strategic approach to business and marketing. His areas of expertise likely include:
- Consumer insights and analytics
- Direct marketing strategies
- Loyalty program management
- Retail marketing
- Community engagement
Industry Recognition
Geoff Day's expertise is recognized within the retail industry. He has been invited to speak at industry events, such as the Shopper Marketing Forum, where he discussed Empire's loyalty initiatives alongside colleague Shawn Bloom.3
Geoff Day's LinkedIn profile can be found under the username "geoffbday," where more details about his professional experience and accomplishments may be available.1
Highlights
I’m happy to share that I’m starting a new position as Vice President of Marketing, Community & Discount Formats at Sobeys!
Want to join a great organization and a great team? We are hiring a Manager of Loyalty Marketing. The successful candidate will be responsible for leading end to end loyalty marketing efforts for one of our Sobeys formats -- designing and executing loyalty campaigns, defining the use of loyalty as a means to engage our customers, and helping our colleagues in Merchandising and Operations to meet their sales objectives. #marketing #careeropportunities #hiring
