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Meghan McSheffrey-Morin

Innovative Consumer Marketer

Meghan McSheffrey-Morin is an innovative marketer with over 18 years of experience in both Agency and Brand side roles, focusing on creating strategic marketing partnerships and integrated campaigns to enhance consumer awareness and brand-building results.

Specializing in brand marketing, development of fully integrated marketing plans, strategic partnerships, experiential marketing, consumer promotions, sponsorship opportunities, cause marketing, and new product launches, Meghan has worked with renowned brands including Hasbro, Duracell, Nestle, PepsiCo, Samsung, and more.

With a Bachelor of Arts from Guilford College and a background studying at Thayer Academy, Proctor Academy, and the National Ms Society, Meghan has held various key positions such as Senior Director Consumer Promotions and Marketing Partnerships at Hasbro, Account Director at Cone, and Management Supervisor at Arnold Worldwide.

Known for exceptional leadership, analytical, organizational, and communication skills, Meghan has managed cross-functional teams, developed go-to-market strategies, and overseen agency partnerships and vendor relationships. She has also been involved in sports, entertainment, and celebrity endorsements, as well as worked with organizations like the American Heart Association and Second Harvest Food Banks.

In addition to her broad experience with brands like Transformers, My Little Pony, PepsiCo, McDonalds, Kraft, and Barnes & Noble, Meghan has expertise in strategic analytics, talent management, CRM, and affinity marketing strategies.

Currently seeking opportunities to leverage her skills and contribute positively to organizations, Meghan McSheffrey-Morin remains a sought-after professional in the field of marketing and brand development.

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Location

Springfield, Massachusetts Area