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Cheryl Gresham

Head of Marketing; Media & Partnerships at TikTok

Cheryl Gresham is a prominent marketing executive currently serving as the Chief Marketing Officer (CMO) and Vice President of Marketing at Verizon Value, a division that encompasses various brands including Visible, Total by Verizon, and others. She joined Verizon in December 2021, where she has successfully driven subscriber growth by over 60% for Visible by implementing a data-driven marketing strategy focused on digital-savvy consumers.236

Professional Background

Before her tenure at Verizon, Gresham held significant roles at several major companies:

  • TikTok: Gresham was the Head of Marketing, Media & Partnerships, where she played a key role in launching the app's first mass brand campaign and enhancing user engagement through innovative marketing strategies. Her efforts contributed to TikTok's substantial growth during her time there.14
  • YouTube (Google): As the Global Head of Integrated Media, she led initiatives that boosted viewership and subscriptions across various YouTube platforms.13
  • Mattel: Gresham served as VP of Global Integrated Marketing & Media, where she developed strategies that significantly increased brand visibility and sales.12

Achievements

Gresham's marketing prowess has been recognized with accolades such as Ad Age’s "Marketer of the Year" in 2020. She is known for her ability to navigate challenges and drive growth during critical periods for brands like Taco Bell and YouTube amidst market fluctuations.36

Personal Insights

Cheryl Gresham is noted for her focus on youth-targeted brands and her innovative approach to marketing that resonates with younger demographics. She emphasizes the importance of adapting marketing strategies to meet the evolving needs of consumers in a digital-first landscape.56

In summary, Cheryl Gresham is a highly experienced marketing leader with a proven track record in driving brand growth and engagement across multiple high-profile companies.

Highlights

CMO of the Week: Verizon's Cheryl Gresham - Brand Innovators
CMO of the Week: Verizon's Cheryl Gresham - Brand Innovators
Nov 21 · suzy.com
Entering a New Age of Connection with CMO Cheryl Gresham - Suzy
CMO of the Week: Visible's Cheryl Gresham - Brand Innovators
Cheryl Gresham, Head of Marketing, Media & Partnerships at TikTok
Cheryl Gresham, Head of Marketing, Media & Partnerships at TikTok

Related Questions

What are some of Cheryl Gresham's most notable achievements at TikTok?
How did Cheryl Gresham's role at Google prepare her for her position at TikTok?
What strategies did Cheryl Gresham implement to increase user engagement at TikTok?
How did Cheryl Gresham's work at Mattel influence her approach to marketing at TikTok?
What challenges did Cheryl Gresham face when she first joined TikTok?
Cheryl Gresham
Cheryl Gresham, photo 1
Cheryl Gresham, photo 2
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Location

Los Angeles Metropolitan Area