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Cheryl Hoy

CEO & Founder at Tiny Health

Cheryl Hoy is a seasoned professional with a diverse background in entrepreneurship, leadership, and advocacy.

Currently serving as an Entrepreneur in Residence (EIR) at Silicon Valley Bank (SVB), she is actively involved in healthtech innovation.

She is an Advisor at Tendermint (Cosmos Network) and Culture Summit, leveraging her expertise to guide these organizations.

Cheryl is the Co-Founder of #MovingForward, a notable non-profit initiative focusing on combating discrimination and harassment in the venture capital industry.

With a strong track record in various leadership roles, Cheryl has previously held positions such as Director at Flexiroam, Chief Marketing Officer (CMO) at Hack Reactor, and Founding CEO of MaGIC, a government-funded startup ecosystem builder in Southeast Asia.

She also co-founded and served as CEO of Reclip.It, a company later acquired by Walmart Labs.

Cheryl's achievements have garnered significant recognition, including being featured in TIME's '2017 Person of the Year' as part of the 'Silence Breakers' and receiving numerous prestigious awards and accolades.

Her educational background includes a Master's in Engineering Management and a Bachelor's in Operations Research and Industrial Engineering, both from Cornell University.

Cheryl is currently the CEO & Founder of Tiny Health and has been involved with various organizations such as Cheryl Yeoh & Co, On Deck, and CityPockets, showcasing her diverse expertise and interests.

She has made global media appearances and is a sought-after speaker at tech conferences and prestigious universities worldwide.

Highlights

Apr 22 · twitter

This #NationalInfertilityAwarenessWeek, there's one variable I think every woman trying to conceive deserves to know about.

It almost never comes up in the fertility conversation.

Jun 10 · linkedin

The Washington Post highlighted one of our customer’s success story using Tiny Health to heal her daughter’s gut condition yesterday.

It was a piece on how consumers are turning to at-home testing platforms to take control of their own health because our healthcare system isn't always able to give us answers. It was a fair piece on the balance needed - not all platforms/companies are equal, and consumers should definitely do their own research to discern the credible from the snake oil. I like that someone in the comments section wrote: "be open (to new innovations), but also be smart."

You can read the write-up here: https://lnkd.in/gv2kmveS


After we found out about Angelika’s story ourselves through her interview with Lizza, WaPo’s amazing investigative journalist, we interviewed her to get the full case study.

"Within six weeks, Annika's diapers were normal," Angelika recounted—the first time since she was born almost two years ago.

Working with Tiny Health was so incredibly helpful. It changed everything. In Annika’s follow-up test, her good bacteria level was way up. The action plan worked—the overabundant [bacteria] had decreased,” Angelika said.

Beyond digestive issues, Annika's speech had been delayed. But the next time Angelika and her daughter visited the speech therapist, they couldn't explain how she was suddenly talking in complete sentences.

“I also saw her other symptoms resolving—her inflammation, gas, and irritability were gone. And it all coincided with her improved gut health," Angelika said.

You can read more about her story here: https://bit.ly/tinyfpies


While we can't promise to help everyone, Angelika's story of how we turned her child's health around is not uncommon. We've heard thousands of similar stories which fuels the Tiny team even more passionately to serve.

Based on scientific literature, our children’s immune system is trained by their gut microbes in the first 1,000 days. Given that 80% of our immune system is in our gut, it is so crucial to make sure they have the right balance of bifidobacteria, acetate, HMO digestion and also a tiny bit of unfriendly bacteria.

I knew I couldn’t wait the avg 10-15 years that it would take for the medical system to adopt the latest groundbreaking research in gut microbiome. Not for my family.

I started Tiny Health to empower parents to detect potential gut imbalances and course correct early on to avert chronic conditions that are affecting 1 in 2 kids today.

Even beyond the early days, as an adult, you can still modify your gut with proper nutrition, specific supplements and lifestyle changes. This can influence your resilience to illness, mental health, metabolic health, sleep, skin, digestion, health span and also longevity.

You can’t change your genetics, but you can certainly change your microbiome, and your epigenetics.

Cheryl Hoy
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Location

San Francisco Bay Area