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Cheryl Kellond
Entrepreneur. Ironman. Mom of 4. Building the health plan that’s fixing America @ApostropheHC.
Professional Background
Cheryl Kellond is a highly accomplished business leader and innovator, known for her exceptional ability to bring products to market successfully. With an impressive track record that boasts over $750 million in revenue generated from version-one hardware, software, and internet products, Cheryl has solidified her position as a powerhouse in the technology and entrepreneurial space. Currently serving as the CEO and Co-founder of Apostrophe, Inc., she has cultivated a reputation for driving growth while leading teams to excel in competitive environments.
Before her current role, Cheryl co-founded Bia Sport, where she played a pivotal role in shaping the company's vision and product offerings. Her dynamic career also includes serving as Chief Operating Officer at Panache, where she implemented effective operational strategies and enhanced productivity. Her leadership journey began with noteworthy positions including General Manager of the Advertising Business at ChoiceStream, Inc., Vice President of Advertiser Product Marketing at Yahoo, and impactful roles at Adobe, where she specialized in Advertising, Media, and Publishing Solutions.
Cheryl's breadth of experience spans multiple roles across various companies, demonstrating her versatility and adaptability in the tech industry. She has also made significant contributions as a product management consultant and director, underscoring her depth of knowledge in steering product strategies that resonate with market demands.
Education and Achievements
Cheryl's academic credentials are as impressive as her professional achievements. She commenced her higher education journey at Phillips Academy, known for shaping some of the brightest minds. Following this foundation, she pursued her studies at the prestigious University of Chicago, and later, she further honed her business acumen by studying for her MBA at the Massachusetts Institute of Technology's Sloan School of Management.
Her educational background serves as a springboard for her success in the corporate sector, equipping her with the analytical skills and strategic thinking necessary to navigate complex business landscapes. Cheryl's commitment to excellence in education is mirrored in her professional life — she is a continuous learner who embraces challenges and leverages her knowledge to create impactful solutions.
In recognition of her outstanding career, Cheryl has been honored as Denver’s Most Admired CEO and has earned a spot on the list of Top 40 Women to Watch Over 40. Additionally, she has been featured in renowned publications like Inc. Magazine and The Wall Street Journal, further establishing her as a thought leader in her domain. Her contributions to the business ecosystem are not just professional; they reflect her passion for fostering empowerment, especially among women in business.
Notable Achievements
Cheryl's impressive list of accolades does not stop at her professional titles and recognitions. An athlete at heart, she is also a 3-time Ironman competitor, showcasing her discipline, determination, and resilience — qualities that translate seamlessly into her leadership style. This competitive spirit fuels her drive to not only succeed personally but also to inspire others to take bold steps in their careers.
Her journey is further complemented by her role as a Techstars mentor, where she shares her expertise with emerging entrepreneurs, guiding them through the intricacies of business development and growth strategies. Cheryl is an advocate for female empowerment and has coined herself as someone who nurtures and ignites “all sorts of female badassery” in the industry.
In addition to her professional accolades, she is known for breaking barriers and pushing boundaries, both in her business pursuits and her athletic endeavors. As an ultrarunner, she continuously challenges herself, reminding others of the importance of perseverance and grit in both personal and professional contexts.
