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Cheryl Masseth
Executive Sales Coach - Leader - Trainer
Professional Background
Cheryl Masseth is a proven leader and executive sales consultant with over 25 years of extensive experience in the sales industry, focusing predominantly on B2B sales environments. Cheryl's career is characterized by her dedication to empowering organizations and teams through the application of foundational sales principles, comprehensive processes, and effective tools designed to achieve ambitious growth goals. Her rich background includes significant roles at reputable companies, where she harnessed her authentic people development skills and emotional intelligence to foster environments conducive to success.
Cheryl currently serves as an Executive Sales Consultant at LDK Consulting, Ltd., where she leverages her wealth of experience to help organizations enhance their sales capabilities. Her previous experiences include serving as an Independent Sales Director at Mary Kay Cosmetics, where she exhibited her ability to drive results in a competitive market. Cheryl's journey through the ranks at Microsoft involved key positions such as Sr. Project Manager for the Health Solutions Group at Muse Marketing Group, along with holding various managerial roles focused on partner development, customer experience, and sales management.
Cheryl's insightful strategies to enhance sales processes and her commitment to cultivating a growth mindset have proven essential in helping companies not only meet but exceed their revenue expectations. Her positive energy and focus on emotional intelligence are fundamental to her coaching approach, making her a standout leader in driving sales success within complex environments.
Education and Achievements
Cheryl began laying her foundation for a successful career in sales and business at Minnesota State University, Moorhead, where she pursued a Bachelor’s degree in Business Administration and Marketing. This academic background equipped her with the essential knowledge and skills required to navigate the ever-evolving landscape of sales and marketing effectively. Cheryl's education, paired with her extensive practical experience, has significantly contributed to her ability to develop tailored solutions that resonate with both businesses and their customers.
Throughout her career, Cheryl has maintained a proven track record of fostering team development and achieving high-performance results. Her unyielding commitment to professional growth and the empowerment of others aligns perfectly with her belief in continuous improvement—a mindset she promotes with her clients. This focus on development extends beyond the sales realm; Cheryl is equally passionate about advocating for personal growth and emotional well-being in the workforce.
Notable Achievements
- Leadership in Sales Initiatives: Throughout her career, Cheryl has been instrumental in initiating and implementing sales strategies that have shaped the trajectory of her teams and the organizations she has served. Notably, she led initiatives while at Microsoft, which expanded the organization’s market reach and operational efficiency.
- Coaching and Mentoring: One of Cheryl’s hallmark strengths has been her ability to coach emerging leaders within the sales field, guiding them through the complexities of B2B sales processes. Her mentorship approach combines emotional intelligence with strategic competency, fostering development that benefits both the individuals she coaches and the organizations to which they belong.
- Innovative Sales Solutions: As a forward-thinker, Cheryl has consistently been at the forefront of adopting new technologies and methodologies that enhance sales operations. Her role with the Microsoft Health Solutions Group underscored her ability to integrate innovative solutions into everyday sales processes, driving significant increases in efficiency.
- Positive Energy and Growth Mindset: Known for her infectious enthusiasm and positive approach to sales coaching, Cheryl creates an uplifting atmosphere that inspires others to strive for excellence. Her growth mindset fosters resilience among teams, equipping them with the tools they need to navigate the challenges of the modern sales environment successfully.
Cheryl Masseth's journey over the past 25 years exemplifies her unwavering dedication to sales excellence, people development, and organizational growth. Her multifaceted experience and profound impact on the industry make her a major contributor to the continued evolution of sales strategies in today's competitive marketplace.
