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Chidi Achara
Chief Product Officer | Advisor | Board Member
Chidi Achara is a seasoned executive with extensive experience in technology, branding, and product development. He recently joined Sublimity AI as an advisor.45
Professional Background
Chidi Achara currently serves as the Chief Product Officer at Huge, a design and innovation company under Interpublic Group.12 In this role, he aims to scale collaboration across product innovation, design and engineering, while integrating AI technologies to accelerate growth for clients.3
Prior to joining Huge, Achara held several notable positions:
- President of Brain.ai, an AI and interface company focused on democratizing the AI economy3
- Chief Brand Officer at Stash, a fintech company13
- Chief Creative Officer at Simon Property Group1
- VP of Creative Services at Nike3
- Executive Creative Director at BBH USA3
Expertise and Recognition
Achara is recognized for his expertise in leveraging strategy, design, and technology to grow brands and improve people's lives.1 His experience spans across technology, culture, branding, and design. He has been acknowledged by Black Enterprise and Ebony Magazine as one of the country's most influential Black business leaders.3
Board Memberships and Advisory Roles
In addition to his primary roles, Chidi Achara holds several advisory and board positions:
- Advisor at Sublimity AI (since 2024)145
- Board Member at BoxFi Payment Processing Solutions1
- Board Member at charity
, a tech-enabled non-profit organization13
Chidi Achara's diverse experience and expertise in product development, branding, and AI make him a valuable advisor to Sublimity AI as they continue to innovate in the field of artificial intelligence.45
Highlights
Super proud of our team at Huge for partnering with NBCUniversal and Google to launch an Olympic AI assistant called "Oli" to help millions of Americans navigate the maze to watch what they want, when they want. Building new AI from scratch is never easy - particularly at this scale, so huge kudos to Emily Wengert Jon Hackett Justin Wells Justin Wallace Callum Smith Anna Raquel Serra Check it out - saves time!
Happy Friday friends! I promise this is my last Cannes post. I grew up in agency world, primarily BBH, and then pivoted to brand-side and tech start-ups. I never thought I'd return to agencies, but spending a week in Cannes reminded me how many smart, funny and refreshingly creative people still work in and around the industry From the moment I started in the biz, people have predicted the death of agencies and yet there are more creative, brand, design and digital agencies than ever. Agencies aren't going to die, they just need to reinvent themselves for the new world. Excuse the blurry pics. I rarely take selfies; but couldn't resist capturing a few friends on the journey. Cheers! Lee Sterling Matt Weiss Lisa De Bonis Fernando Music Lou Carpino Tiffany Rolfe (she/her) Bill Scott Nicky Badenoch Sir John Hegarty Patrick Bennett Jason Wagenheim
