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Chip Rodgers

Chief Partner Officer with expertise in B2B SaaS and ecosystem management

Chip Rodgers is a seasoned executive with extensive experience in marketing, partnerships, and ecosystem management in the B2B SaaS industry.1 While your query mentions him as the Chief Marketing Officer at WorkSpan, his current role is actually Chief Partner Officer at WorkSpan, as indicated in several of his recent LinkedIn posts.234

Professional Background

Chip Rodgers has over two decades of experience in driving marketing initiatives and building partnerships for various technology companies.1 His career highlights include:

  • WorkSpan: Currently serving as Chief Partner Officer
  • CMO Huddles: Founding Board Member (2020 - Present)
  • Ciena: Vice President, Marketing (2015 - 2016)
  • MicroStrategy: Vice President, Global Demand Center (2014 - 2015)
  • SAP: Held multiple roles, including Director of Global Partner Marketing and Business Development (2001 - 2006)

Expertise and Focus Areas

Rodgers is known for his expertise in:

  • B2B SaaS marketing and partnerships
  • Ecosystem development
  • Partner marketing and business development
  • Event marketing and execution
  • Social media and community marketing

Recent Activities

Chip Rodgers has been actively involved in various industry events and discussions:

  • Participated in the AWS GenAI and Security Executive Forum5
  • Attended and shared insights from the Inbound 2024 conference6
  • Engaged in discussions about partner ecosystems and planning for 202578

Chip Rodgers is recognized as an industry pioneer and thought leader in ecosystems and partnerships. He is also known for hosting video podcasts and acting as a market evangelist in the B2B SaaS space.1

Highlights

Jul 10 · linkedin

Another great conversation here in NYC - today with Brian Bohan, Director, Global Lead, Consulting Partner Center of Excellence at Amazon Web Services (AWS)!

Brian and his team lead AWS engagement with 35 top system integrator partners who deliver deep industry and use case experience to customers.

With the speed and pace of #GenAI adoption, SI partners provide critical advice and depth to help customers navigate and find the best use cases to deliver value quickly.

We're here at the amazing AWS Summit in New York with over 10,000 people gathered to learn how best to build and deploy solutions in the cloud working with ISV, SI, and channel partners.

Thanks Brian for taking the time to talk this morning!

Ruba Borno, Rima Olinger, Chris Grusz, Christopher Niederman, Carol Potts, Rachel Skaff, Mary Miller, Vishal S., Josh Greene, Jeff Grimes, Amit Sinha, Nirav Desai, Peeyush Tibrewal, Kijoon Lee, Sam Gong, Mahesh Chaudhari, Joshua Hillebrand, Jay McBain, Laz Gonzalez, Asher Mathew

Another great conversation here in NYC - today with Brian Bohan, Director, Global Lead, Consulting P
May 29 · linkedin

📣 Wow, what a great lineup tomorrow morning 8:30am PT for Next Gen Partnerships for GenAI!

Speakers are incredible: 🟣 Harry Ault, EVP, Corporate Development & Partnerships, DataStax 🟣 Jessica Kosmowski, Global Ecosystems & Alliances, Principal, Deloitte 🟣 Vinod Devan, Global Head of Partnerships and Business Development, Cohere. 🟣 Colleen Kapase, VP Channels and Partner Programs, Google

GenAI is creating deeper solution stacks and more aligned incentives for businesses to build and sell together.

The stakes are high. The race is on. This is a moment for strong partner leadership.

Join WorkSpan for a discussion and perspectives from the GSI, AI, Cloud, and ISV leaders defining the next era of partnerships.

Link in comments ⬇️

Abhishek Reddy, Kemi Tijani, Meini Heuberger, Manoj Suvarna, Janet Foutty, Kevin Ichhpurani, Stephen Orban, Dai Vu, Marc Harpster, Whit Crump, Jin Bae, Amy Bray, Brian Kane, Perry Manross, Pallab Deb, Hans Sidow, Pete Henderson, Scott Barneson, Chelsea Berlucchi, Aimee Catalano, Amit Sinha, Sam Gong, Mitchell Green, Nirav Desai, Puneet Mittal, Kijoon Lee, Asher Mathew, Chris Samila, Jay McBain, Jill Rowley, Steve White,

Related Questions

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Chip Rodgers
Chip Rodgers, photo 1
Chip Rodgers, photo 2
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Experience

Chief Partner Officer at WorkSpan (June 2023 - Present)
Chief Marketing Officer at WorkSpan (2021 - June 2023), EcosystemAces Video Podcast (2018 - Present)

Location

San Francisco Bay Area