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Chris Bailey
Principal, Rouse
Chris Bailey is a prominent figure in the field of intellectual property (IP) law, currently serving as the Head of UK and EU Enforcement at Rouse & Co. International. In this role, he is responsible for coordinating IP enforcement actions across the EMEA region, leveraging over 28 years of experience in IP management, particularly in China and Southeast Asia.12
Professional Background
Bailey has a rich background in managing IP portfolios, enforcement, litigation, and license compliance. He previously spent more than 25 years living and working in China, where he developed extensive expertise in handling complex IP infringement issues, including patent and trade secret infringements, copyright cases, and unfair competition.12 His work involves supervising various enforcement activities such as test purchases, online investigations, and customs detentions.
He is also known for his contributions to the field through innovative tools like the CIELA litigation database, which aggregates over 60,000 Chinese IP decisions to provide strategic insights for clients.12 Additionally, he co-created Rouse’s CHORUS web-based case management database, enhancing the tracking and reporting of global IP cases.2
Education
Chris Bailey holds an Executive MBA from Kellogg-HKUST (2006-2008), a Bachelor’s degree in Chinese from the University of Oxford (1991-1995), and a Master of Laws (LLM) in Intellectual Property Law from The University of Edinburgh (2009-2012).1
Publications and Contributions
Bailey is an active contributor to the discourse on IP law. He has co-authored two significant books: “Patent Law in Greater China” and “Commercialisation of IP Rights in China”. He also maintains a blog titled “The Knockoff,” focusing on brand protection strategies.2
Current Focus
In his current position at Rouse, Bailey emphasizes a strategic approach to IP protection that not only focuses on enforcement but also on the commercial aspects of intellectual property management. His team works closely with local offices to trace counterfeit supply chains and address infringement effectively.2

