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Chris Gibbins

CXO at Creative CX: Establishing/Scaling Experimentation & Research practices to drive maximum impact

Chris Gibbins is a seasoned User Experience, Optimization & Experimentation expert with over 20 years of experience in digital.

Currently leading the Strategy & UX teams at Creative CX, Chris is highly proficient in researching, designing, and optimizing products and services for maximum value delivery to customers and businesses.

Passionate about digital innovation through experimentation, Chris has extensive experience in online A/B/n testing, real-world experimentation, business experimentation, and fast-paced iterative prototype testing.

Having collaborated with renowned brands like AJ Bell, ASOS, Ford, M&S, Sky, and more, Chris brings a wealth of diverse experience to the table.

With a strong commitment to knowledge-sharing, Chris has spoken at numerous events worldwide, covering topics ranging from horizontal experimentation to user research and design thinking.

Chris holds an MA with Distinction in Interactive Media Publishing from Oxford Brookes University and a BA in Illustration from Loughborough University.

His previous roles include Chief Experience Officer at Creative CX, Director of User Experience & Optimization at Biglight, and multiple advisory and consultancy positions in leading organizations.

Chris Gibbins
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Location

United Kingdom