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Chris Gibbins

CXO at Creative CX: Establishing/Scaling Experimentation & Research practices to drive maximum impact

Chris Gibbins is a seasoned User Experience, Optimization & Experimentation expert with over 20 years of experience in digital.

Currently leading the Strategy & UX teams at Creative CX, Chris is highly proficient in researching, designing, and optimizing products and services for maximum value delivery to customers and businesses.

Passionate about digital innovation through experimentation, Chris has extensive experience in online A/B/n testing, real-world experimentation, business experimentation, and fast-paced iterative prototype testing.

Having collaborated with renowned brands like AJ Bell, ASOS, Ford, M&S, Sky, and more, Chris brings a wealth of diverse experience to the table.

With a strong commitment to knowledge-sharing, Chris has spoken at numerous events worldwide, covering topics ranging from horizontal experimentation to user research and design thinking.

Chris holds an MA with Distinction in Interactive Media Publishing from Oxford Brookes University and a BA in Illustration from Loughborough University.

His previous roles include Chief Experience Officer at Creative CX, Director of User Experience & Optimization at Biglight, and multiple advisory and consultancy positions in leading organizations.

Highlights

Nov 6 · linkedin

Stumbled across this lovely application of AI in my local Sainsbury's.

Didn’t notice it the first time round so had to go back and test it again with another sweet potato and a piece of ginger! This time I saw the little camera on the top and realised how it was performing this magic!

And it did a great job too, successfully distinguishing between the different types of veg. Is Ginger a vegetable?!

It was really well executed and seamlessly integrated into my normal shopping journey. Delightful moments of UX like this often aren’t noticed by customers.

No flashy announcements needed – the tech speaks for itself. No need for a sign saying “check out our new AI powered weighing machine”.

And maybe those extra couple of minutes of time that they give back to shoppers will result in them making a few more purchases. Or just finishing their shopping earlier which will make them happier customers! Which is a pretty good result in my mind.

Great work Sainsbury's Digital, Tech and Data (assume it was your team) - looking forward to seeing what’s next.

Anyone else seen any hidden gems of AI tech quietly making our lives easier like this?

#ai #ux #customerexperience #digitalinnovation #experimentation

Chris Gibbins
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Location

United Kingdom