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Chris Goward

Founder of Widerfunnel, the experimentation company - Author, Keynote Speaker

Chris Goward, Founder & CEO at WiderFunnel Marketing Optimization

Chris Goward is the Founder and CEO of WiderFunnel Marketing Optimization, a conversion rate optimization (CRO) agency. He is a renowned expert in CRO and the author of the book "You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing".46

Career Highlights

  • Launched WiderFunnel in 2007 and led the company to become a leading CRO agency, working with clients like HP, Microsoft, The Motley Fool, and Dollar Shave Club.4
  • In September 2021, WiderFunnel was acquired by Sideshow Group in the UK, joining other like-minded, evidence-based companies.5
  • In February 2023, Chris announced a progression of WiderFunnel's leadership team and a change in his role.3

Expertise and Contributions

  • Chris is a pioneer in the field of CRO and has developed a systematic approach called the LIFT Model for optimizing websites and digital experiences.2
  • He frequently shares his insights and strategies through speaking engagements, blog posts, and his book "You Should Test That".46
  • Chris emphasizes the importance of data-driven decision making and running experiments to validate hypotheses, rather than blindly copying competitors.1

Education and Certifications

  • Chris holds a Bachelor of Science degree in Computer Science from the University of British Columbia.2

Related Questions

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What inspired Chris Goward to start WiderFunnel Marketing Optimization?
What are some notable projects Chris Goward has led at WiderFunnel?
What are the main services offered by WiderFunnel Marketing Optimization?
How has Chris Goward's role evolved since founding WiderFunnel?
Chris Goward
Chris Goward, photo 1
Chris Goward, photo 2
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Location

Vancouver, British Columbia, Canada