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Chris Goward
Founder - Author - Advisor - Top Forty Under 40
Chris Goward is a prominent figure in the field of conversion rate optimization (CRO) and the founder of WiderFunnel, a leading optimization agency based in Vancouver, Canada. He established WiderFunnel in 2007 with the aim of providing clients with evidence-based marketing strategies that drive measurable results. Under his leadership, the agency has worked with notable companies such as Google, SAP, and Dollar Shave Club, helping them enhance their online performance through innovative testing and optimization techniques.134
Contributions and Innovations
Goward is recognized for developing several influential frameworks in CRO, including the LIFT Model, PIE Framework, and Infinity Experimentation Process. These models are designed to guide businesses in making data-driven decisions that significantly improve their conversion rates. His book, You Should Test That!, has been pivotal in redefining approaches to conversion optimization and is often recommended for those entering the field.135
Speaking Engagements and Recognition
An accomplished speaker, Goward has presented at over 300 events worldwide, sharing insights on the importance of testing and experimentation in marketing. He has been recognized as one of the "Top Forty Under 40" by Business In Vancouver in 2015, highlighting his impact on the industry.246 Additionally, he is a founding member of the Global Optimization Group, which connects optimization professionals globally to enhance service delivery for clients.1
Recent Ventures
In 2023, Goward expanded his professional portfolio by founding Conversion, a new venture focusing on digital experimentation and CRO management tools. This initiative aims to streamline how organizations manage their testing programs and improve collaboration among teams.6
For more insights into his work and thoughts on CRO, Goward actively shares articles and updates on his LinkedIn profile under the username cgoward.2
Highlights
At least she’s woke!
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