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Chris Goward

Founder - Author - Advisor - Top Forty Under 40

Chris Goward is a prominent figure in the field of conversion rate optimization (CRO) and the founder of WiderFunnel, a leading optimization agency based in Vancouver, Canada. He established WiderFunnel in 2007 with the aim of providing clients with evidence-based marketing strategies that drive measurable results. Under his leadership, the agency has worked with notable companies such as Google, SAP, and Dollar Shave Club, helping them enhance their online performance through innovative testing and optimization techniques.134

Contributions and Innovations

Goward is recognized for developing several influential frameworks in CRO, including the LIFT Model, PIE Framework, and Infinity Experimentation Process. These models are designed to guide businesses in making data-driven decisions that significantly improve their conversion rates. His book, You Should Test That!, has been pivotal in redefining approaches to conversion optimization and is often recommended for those entering the field.135

Speaking Engagements and Recognition

An accomplished speaker, Goward has presented at over 300 events worldwide, sharing insights on the importance of testing and experimentation in marketing. He has been recognized as one of the "Top Forty Under 40" by Business In Vancouver in 2015, highlighting his impact on the industry.246 Additionally, he is a founding member of the Global Optimization Group, which connects optimization professionals globally to enhance service delivery for clients.1

Recent Ventures

In 2023, Goward expanded his professional portfolio by founding Conversion, a new venture focusing on digital experimentation and CRO management tools. This initiative aims to streamline how organizations manage their testing programs and improve collaboration among teams.6

For more insights into his work and thoughts on CRO, Goward actively shares articles and updates on his LinkedIn profile under the username cgoward.2

Highlights

Jan 10 · twitter

At least she’s woke!

Dec 12 · twitter

Do you make New Years Resolutions? This year I'm trying something lighter: New Year Aspirations. What do you think? https://t.co/b0yaKV6Zjf https://t.co/czzab1LP8T

Do you make New Years Resolutions? This year I'm trying something lighter: New Year Aspirations. Wha
May 12 · infotrust.com
Interview with Chris Goward, Founder + CEO of WiderFunnel
Interview with Chris Goward, Founder + CEO of WiderFunnel
Chris Goward | Founder - Widerfunnel | Forbes Agency Council
Chris Goward | Founder - Widerfunnel | Forbes Agency Council
Chris Goward, Author & Founder of Conversion Optimization ...
Chris Goward, Author & Founder of Conversion Optimization ...
Jul 3 · rogerdooley.com
Ep #13: Conversion Optimization with Chris Goward - Roger Dooley
Ep #13: Conversion Optimization with Chris Goward - Roger Dooley

Related Questions

What inspired Chris Goward to start WiderFunnel?
How does the LIFT Model work in practice?
What are some success stories from WiderFunnel's clients?
How did Chris Goward's book "You Should Test That!" impact the field of conversion rate optimization?
What are the key principles of the PIE Framework?
Chris Goward
Chris Goward, photo 1
Chris Goward, photo 2
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Location

Vancouver, British Columbia, Canada