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Chris Kelly

CEO at Survata

Chris Kelly is an accomplished professional with a rich background in media planning and strategy. With extensive experience in renowned Media Agencies in both the UK and US, Chris has had the opportunity to work on high-profile global brands such as Apple, Xbox, adidas, and LEGO. His expertise lies in developing and executing strategy-led media plans across various traditional and emerging channels. Through his innovative initiatives in Branded Sponsorships, SEM, and Insights & Evaluation, he has not only enhanced brand visibility but also contributed to agency profitability.

Highlights

Sep 12 · linkedin

So proud that Upwave is now available through the The Trade Desk Measurement Marketplace. Agency and brand clients can now set up, pay for, and consume Upwave without ever leaving their favorite DSP!

I think “button-click” measurement available in media buying platforms is the future of ad measurement. It enables a simpler, streamlined experience for agencies and brands. This trend is good for the measurement ecosystem, too – giving a distribution boost to all measurement products, even those from smaller players without massive sales teams. It allows the best product to win!

Big thanks to everyone on The Trade Desk’s side who worked hard on the launch – Donny Spano, Trina Dhar, Finn Nilsen, Hannah Kelly, and Claire Molinaro. Thanks to the leadership of Samantha Jacobson, Ben Sylvan, and Shreya Gulati for driving the partnership strategy of the Measurement Marketplace.

Of course, I’d be remiss to not include a call-to-action…so:

Use The Trade Desk? Try Upwave today on the Measurement Marketplace!

Jul 25 · linkedin

I love that Upwave CTO George London is being recognized as a thought leader around the intersection of online privacy and ad measurement. See his ADWEEK opinion piece here!

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Chris Kelly
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Location

San Francisco, California