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Chris Scherer

Entertainment Marketing at SpotCo. ad exec with creative DNA.

Chris Scherer is a seasoned entertainment marketing and advertising professional currently serving as Vice President of Strategy at SpotCo.3 He has over 10 years of agency-side experience in live entertainment, music, film production, and fashion/lifestyle sectors.3

Key points about Chris Scherer:

  1. Career at SpotCo:

    • Joined SpotCo in February 2013 as Group Account Director3
    • Promoted to Vice President of Strategy in January 20233
  2. Responsibilities:

    • Develops integrated marketing campaigns for theatrical and live entertainment properties3
    • Leads cross-team strategic and creative development for market launches3
    • Works with in-house creative teams on brand identity and advertising creative3
    • Manages annual marketing budgets exceeding $10M for top-tier live entertainment clients3
  3. Notable achievements:

    • Oversaw high-profile award season campaigns, including the 2019 Tony Award Winner for Best Musical3
    • Developed a new pricing system and methodology for Casella Waste Systems2
  4. Education:

    • Bachelor of Science in Marketing Communication with a focus on Advertising and Public Relations from Emerson College13
  5. Previous experience:

    • Account Director at OpAD Media Solutions (December 2020 - April 2021)3
    • Account Executive & Content Strategist at JWALK (September 2011 - February 2013)3
    • Various roles at @radical.media, including Television Series Production Assistant3

Chris Scherer's expertise in strategic marketing, client relations, and creative programming has contributed to his success in building brands and their audiences in the entertainment industry.3

Highlights

Aug 6 · theorg.com
Chris Scherer - Vice President, Strategy at SpotCo - The Org
Apr 7 · contactout.com
Chris Scherer Email & Phone Number - ContactOut
Chris Scherer Email & Phone Number - ContactOut
Jan 22 · iza.co
Chris Scherer - Director of Sales - North America at Lund London ...

Related Questions

What are some of the most notable campaigns Chris Scherer has led at SpotCo?
How has Chris Scherer's background in live entertainment influenced his marketing strategies?
What was Chris Scherer's role at OpAD Media Solutions?
How did Chris Scherer's experience at JWALK contribute to his career?
What are Chris Scherer's key achievements at SpotCo?
Chris Scherer
Chris Scherer, photo 1
Chris Scherer, photo 2
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Location

Brooklyn, New York, United States