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Chris Twining
Global Digital Account Director at Dentsu - Burberry
Chris Twining is currently the Head of Integrated Media at Stone Island, a position he started on December 4, 2023.5 Prior to this, he worked at dentsu for over four years, with his last day there being November 30, 2023.2 His LinkedIn profile indicates he is based in Milan, Italy, and has over 500 connections.1
Twining has experience in digital innovation and experiences, particularly in the luxury fashion industry. He has worked with brands such as Bottega Veneta, showcasing their commitment to Italian craftsmanship.3 His expertise lies in brand entertainment, helping clients create attention-grabbing content that reaches audiences in new and innovative ways.4
It's worth noting that the information about Chris being a Global Digital Account Director for Burberry at dentsu X is not current, as he has since left dentsu and joined Stone Island in a different role.
Highlights
This is crazy to me...
The last time I looked, time spent on Instagram was less than half of that spent on TikTok on average per month and TikTok’s global users were just off Instagrams by 5%.
Forcing people to watch an ad to continue using the app is greedy and it is not native to the platform like what YouTube does with unskippable ads. Are we that unimaginative now that this is the best ad product a global platform can roll out? Sort it out Meta!
This is some feat. In a three year span Aura Blockchain Consortium has onboarded 40 million luxury products on-chain via Digital Product Passports (DPPs) and continues to expand its footprint with more brands and products. The last year has seen the influence and importance of blockchain technologies fall behind the more glamorous "new and shiny" AI whitespace that is churning out user cases every couple of months, but DPPs are growing in importance for many reasons...
▶ Traceability - With new EU regulation coming into effect in 2026, brands will be forced to improve the traceability of products, enhancing sustainability efforts and with more than 50% of luxury shoppers considering the sustainability of a brand/item during purchase, this more consumer friendly way of tracing a product life cycle will be welcomed.
▶ Tackling Dupes - Dupes are a huge pain point for both luxury brands and shoppers and the space is estimated to be a ~$4 trillion market globally, so being able to track product from source, to ownership and onward ownership when considering resell and it's growing in importance in luxury purchase/ownership could be extremely important!
▶ Future of CRM and Clienteling - Perhaps the most exciting of all user cases, being able to engage luxury customers post purchase on a more personalised level is going to be exciting for brands and customers alike, when you consider the backdrop of deprecating legacy technologies and proving value in signing up prospects. As this technology becomes more user centric and friendly, the possibilities could be endless...
The Business of Fashion
