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Chrisden Ferrari

EVP - Product Design and Merchandising at CUUP

Chrisden Ferrari is a seasoned professional with a unique blend of design and financial acumen, focusing on connecting strategy with products and customers.

With expertise in analyzing market trends, Chrisden excels in identifying white space business opportunities to drive brand-centric strategies for web-based, wholesale, and retail companies globally.

Having a solid background in merchandising, Chrisden has worked with renowned brands like Victoria's Secret Stores and BCBG Max Azria Group, demonstrating proficiency in strategic brand development and growth.

From specialty retailers to start-ups, Chrisden's diversified portfolio showcases a wealth of experience across various retail sectors, emphasizing a skill-set for understanding target clients, recognizing product trends, and developing branded and private label businesses.

A former executive with roles such as EVP - Head of Product, VP/GMM Merchandising, and Director of Merchandising, Chrisden's professional journey has been marked by strong communication, organization, and presentation skills, underpinned by a driven, dedicated, and professional personality.

Chrisden's educational background includes a BA in Psychology from Bucknell University, further complementing their strategic approach to brand management and merchandising.

Notable organizations Chrisden has been associated with range from CUUP and Frederick's of Hollywood to the Art Institute of California, reflecting a rich tapestry of experience in the industry.

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Location

Hilton Head Island, South Carolina, United States